The Cafe with Intentionally Slow Service | w Gibrán Huerta of LONG PLAY!

Gibrán Huerta, otherwise known as ‘G’, is the owner of Long Play, a cafe and record bar located in San Diego. We spoke with him about his unique approach to hospitality: He doesn’t serve espresso and there’s no wifi. Just vibes, music, and slow-paced service. G is a pioneer of this new style, encouraging customers to disconnect from the outside world and be present in their cafe experience. We weigh up Long Play against the fast-paced cafes of today, diving into the opportunities and challenges that arise when you decide to go against the grain and do things differently.

00:00 Post-World Coffee Recap

01:00 Japan, Mexico & Hospitality Roots

05:05 Inside Long Play (Cafe + Record Bar)

09:32 Space, Design & No-Signage Philosophy

12:28 Coffee, Tea & “Weird” Menu Choices

16:47 Pricing, Time & The Experience Economy

18:05 The Challenge: Getting People to Slow Down

20:27 Making the Business Sustainable

23:27 Creating Value in Specialty Coffee

29:17 How to Build a Slow Bar

33:56 Hot Take: You Don’t Need Espresso

37:06 Where to Find Long Play

Thanks so much to G for joining the show and sharing your incredible insights!

Long Play: instagram.com/longplay.hifi

Gibrán Huerta: instagram.com/narbig

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