The Woman Who Defined Third-Wave Coffee | TRISH ROTHGEB!

You’ve heard the term “Third-Wave Coffee”... but did you know it was coined by our guest today, Trish Rothgeb! She’s the Founder of Wrecking Ball Coffee in San Fran, and has been working in the industry for 4 decades. Together we unpack the pivotal moments of coffee history that have shaped the industry today (for better or for worse). Plus we explore the ways in which late third-wave coffee is failing us, and what we can do about it - with an emphasis on education and connection.

00:00 Introduction & Trish Rothgeb’s Coffee Legacy

01:20 The Origin of “Third Wave Coffee”

03:05 First, Second & Third Wave Explained

09:10 Community and the Evolution of Specialty Coffee

17:30 Building Community at Wrecking Ball Coffee

24:10 Meet People Where They Are

28:00 Roasting as Craft and Flavour Design

35:00 How to Become a Great Coffee Roaster

39:15 Mentorship and Sharing Knowledge

45:45 Hot Take: Why Coffee Quality Can Be Measured

50:50 Shout-Outs and Final Reflections

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Find Trish here: instagram.com/trishrothgeb

Wrecking Ball Coffee: instagram.com/wreckingballcoffee?

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Proudly sponsored by:

Marco Beverage Systems: instagram.com/marcobeveragesystems

Apax Lab: apaxlab.com Condesa Co.Lab: condesacolab.com.au

Riverina Fresh: riverinafresh.com.au

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