Ryanair: How The Bad Guy Won

A cheap flight… that ends up feeling expensive.
This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it.
Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet.

0:00 Intro
5:05 Two Truths & A Lie
7:10 The Industry That Counts Olives
11:00 Enter The Accountant
16:10 The Southwest Effect
21:55 O'Leary Takes The Controls
28:02 Since When Is A Wheelchair A Frill?
35:52 The Charge Sheet - And Why It Works
41:05 The Point

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