How @databutmakeitfashion Went From Coding At Harvard To Creating The Go-To Fashion Trend Forecasting Account

Are skinny jeans back in style? What brand is predicted to make a comeback this year? What's the hottest color of the season? While style is subjective, data isn't, says the creator behind Instagram's favorite trend forecasting account, @DataButMakeItFashion. Founded by Harvard alum Madé Lapuerta, the data scientist uses code to scrape the Internet and find out what people are really talking about and wearing, and shares it daily to her nearly 500K followers. In today's episode, we talk about how she combined her love for tech and fashion, what makes a trend stick, and what to look out for and add to your closet for the year ahead.
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Produced by Dear Media (dearmedia.com)
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