An Apple a Day: How a Dying Industry Invented a Health Myth

An apple a day keeps the doctor away sounds like grandmother's wisdom, but it was a 1904 marketing rescue plan for an industry that had just lost its actual product: booze.

Lies We Bought traces the apple from Prohibition-era cider crop to manufactured health symbol, tests the slogan against the 2015 study that actually measured it, and asks why we needed a doctor's approval to eat fruit in the first place.

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