As Seen on TV: The Infomercial Moved to TikTok Shop

In 1949, a man demonstrating a blender on Cleveland TV got more than 400 phone orders in one day, and As Seen on TV was born.

This episode of Lies We Bought follows the infomercial from that live demo to the Ginsu knife, Billy Mays, the Snuggie, and the FTC cases that finally caught up with the biggest claims. Then we follow the pitch to where it lives now. QVC filed for Chapter 11 bankruptcy in April 2026 as shoppers moved to TikTok Shop, and the urgency of late-night TV followed them into the feed. Plus the trade court case that had to decide whether a Snuggie is a blanket or a robe.

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