Rockefeller’s Dimes & The Death of Truth | One-Minute What

"Good" companies don't exist - only very good storytellers do.

In this episode of One-Minute What, we’re peeling back the curtain on the man who invented the modern "corporate soul" - Ivy Lee.

Before Lee, if a monopoly did something wrong, they hid. Lee taught them to do the opposite: flood the zone. By exploiting what psychologists call the "Availability Cascade," Lee proved that if you repeat an idea enough in public discourse, our brains eventually accept it as truth.

Stop falling for the story and start looking at the dimes.