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London Writers' Salon· Folge 160

#160: Nicolas Cole — How to Balance Art and Business as a Writer: Ghostwriting, AI, Focus & Sustainable Success

Sonntag, 14. September 2025 · 1 h 07

MP3

Shownotes

Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce.

We discuss:
• How poetry kept him creatively grounded while building businesses
• Why every piece of writing answers a question
• Career paths to making money as a writer today
• The power of ghostwriting for skill and income
• How AI changes (and doesn’t change) the job of a writer
• Building consistent writing systems and habits
• How to focus when you have too many ideas + other mindset shifts to scale businesses and find creative clarity

About Nicolas Cole
Nicolas Cole is a digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI. He first rose to prominence as the #1 most-read writer on Quora, later writing a popular column for Inc Magazine. He has ghostwritten for hundreds of entrepreneurs, artists, and authors, and is the author of The Art & Business of Online Writing and The Art & Business of Ghostwriting. Today, he helps writers build sustainable careers by mastering both the art and the business of writing.

Resources and Links:
• 📑Interview Transcript (docs.google.com/document/d/1YjcHBceRN1nH2Z0vUc…)
• nicolascole.com
• Premium Ghostwriting Academy (premiumghostwritingacademy.com)
• Ship30for30 (ship30for30.com)
• Commercial Fiction Club (nicolascolefiction.substack.com/about)

For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. (podcast.londonwriterssalon.com)
For free writing sessions, join free Writers’ Hours: writershour.com. (writershour.com)
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