Rethinking Brand Growth - Mats Georgson, CEO | Georgson & Co. (English)

Why imagination beats efficiency or the power of new demand point constellations
In this episode, I dive deep with Mats Georgson into the hidden mechanisms behind real brand growth. We challenge the old-school marketing belief that efficiency and loyalty are the keys, revealing why curiosity and finding new demand points matter so much more. Mats shares how most companies mistakenly focus on existing categories, missing opportunities to create psychological monopolies and outgrow their markets. We unpack the concept of 'demand point constellations' and show how brands like Uber and Spotify break through by redefining the playing field, not just optimizing what's already there. If you want to understand what truly drives exponential growth—and how to spot it—this conversation will reshape your perspective on brands and marketing strategy.

Mats on LinkedIN (linkedin.com/in/matsgeorgson)

Georgson & Company

Blue Ocean Strategy (blueoceanstrategy.com)

Markenkraft (markenkraft.org)