Nike's not just doing it

In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood.

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Read the stories in today’s episode:

• An unsettling economic picture (marketplace.org/story/2026/10/02/weekly-wrap)
• Can Nike get its mojo back? (marketplace.org/story/2026/10/02/nike-is-falli…)
• A year after federal EV tax credits ended, a patchwork of state EV incentives remains (marketplace.org/story/2026/10/02/state-ev-ince…)
• Here, take my link! The rise of affiliate links (marketplace.org/story/2026/10/01/the-rise-of-a…)
• How becoming a dad brought this outdoorsman full-circle (marketplace.org/story/2026/10/02/how-becoming-…)