Prince’s Lotusflow3r Website Designers Reveal the Vision Behind It

Before streaming became the standard, Prince was already rethinking how artists connect directly with fans.
In this rare archive interview, the designers behind his Lotusflow3r website — Scott Addison Clay and Anthony Malzone — share what it was like working directly with Prince to create one of the most ambitious digital music experiences of its time.
Originally recorded in 2009, this conversation explores how the Lotusflow3r platform blended music, storytelling, and interactivity into something far beyond a traditional artist website.
They discuss:
• How they were personally recruited by Prince
• The creative vision behind the “interactive world” concept
• Launch night and overwhelming global traffic
• The balance between art, technology, and user experience
• Prince’s forward-thinking approach to digital music
• Early ideas around exclusive content and direct fan access
This is a fascinating look at an artist who consistently pushed boundaries — not just musically, but technologically.

About Musicians Reveal with Joe Kelley:
On air since 1982 — long before podcasts — Musicians Reveal brings you real conversations with the artists, musicians, and industry voices behind the music.