This guy names billion dollar brands for a living, here’s his exact 3-step formula.

Get Sam & Shaan's pro-level biz resource vault (free):clickhubspot.com/kgcm

Episode 805: Sam Parr ( x.com/theSamParr ) and Shaan Puri ( x.com/ShaanVP ) talk to the branding genius behind BlackBerry, Sonos, Vercel and Swiffer about how to create a billion-dollar brand name.

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Show Notes:

(0:00) Nothing will be used more than your name

(2:01) Windsurf

(3:50) Swiffer

(10:06) Naming game: Fiber startup

(17:14) quantity leads to quality

(29:46) Problem solving propositions

(32:40) Power letters

(35:04) How Sam names a company

(40:48) Rate this brand (1-10)

(47:50) Blackberry

(48:24) When to change a name

(50:47) Presidential slogans

(51:43) Recommended reading

(53:39) How David thinks about AI

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Check Out Shaan's Stuff:

• Shaan's weekly email - shaanpuri.com

• Visit somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

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Check Out Sam's Stuff:

• Hampton - joinhampton.com

• Ideation Bootcamp - ideationbootcamp.co

• Copy That - copythat.com

• Hampton Wealth Survey - joinhampton.com/wealth

• Sam’s List - samslist.co

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /