Whatnot founder: This is the future of e-commerce

$1M Attention Guide: 15+ ways to get eyeballs on what you're buildingclickhubspot.com/brcv

Episode 863: Shaan Puri ( x.com/ShaanVP ) and Sam Parr ( x.com/theSamParr ) talk to Grant Lafontaine ( x.com/GrantLaFontaine ) the founder of Whatnot.

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Show Notes:

(0:00) Intro

(1:00) Grant turned down Shaan’s investment

(2:12) Shaan buys a crab on Whatnot

(3:58) First 1,000 users

(19:07) Black hat growth tactics

(28:52) 30 sales to $2.3M in year 1

(34:03) $2.3M to $163M in year 2

(34:56) $163M to $1B in year 3

(37:02) How to be a billion-dollar founder

(42:04) Going all the way deep on a single problem

(45:44) Don’t let people use fancy language

(49:48) Being disagreeable but likable

(50:43) The reason I left Facebook

(53:39) “If you think you’re moving fast, you’re probably not”

(54:13) Trends: NeeDohs, squishies, gold bars

(56:21) 9-figure sellers

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Links:

• Whatnot - whatnot.com

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: joinhampton.com/mfm

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Check Out Shaan's Stuff:

• Shaan's weekly email - shaanpuri.com

• Visit somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: mercury.com

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /