Bonus: Autocar meets David Durand: The designer that took Dacia from cheap to chic

A few years ago, Dacia was best known as the cheap and cheerful value alternative to the mainstays, selling cars that were light on equipment (and kerb appeal) and styled to a price.

But the brand's current line-up contains some of the most fashionable and attractive cars on sale, majoring on rugged, utilitarian charm and designed to draw the eye from much more expensive alternatives.

To find out what drove the change, deputy editor Felix Page spent a couple of days in the mountains with chief designer David Durand (linkedin.com/in/daviddurand1), to explore how he has taken Dacia (linkedin.com/company/dacia) from its humble, value-focused roots to a maker of outdoorsy, activity-focused multi-tools on wheels.
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