E324- Best Advice For Dog Trainers! *18+ Language* :)

0:01 [SPEAKER_02]: What's going on, no bad dog army? [SPEAKER_02]: This is a good one for the dog trainers out there, or potentially the, you know, entrepreneurs, or anybody that's kind of looking for some motivation. [SPEAKER_02]: This is a young dog trainer getting into the dog training world. [SPEAKER_02]: It's been doing it for two years and his family gifted him online session with me.

0:20 [SPEAKER_02]: So we talk about dog training stuff and business stuff and what to do when somebody calls your names online. [SPEAKER_02]: Well, this stuff. [SPEAKER_02]: So, hey, I'm coming to Australia next month, super excited to be over there in New Zealand and then I'm taking at least a year off. [SPEAKER_02]: So if you guys want to come see me, come hang out.

0:36 [SPEAKER_02]: It's going to be a lot of fun at that. [SPEAKER_02]: Ta-da! [SPEAKER_02]: Take it's an information is in the link below. [SPEAKER_02]: Hope to see you guys live. [SPEAKER_02]: There's some spots to come bring your dog and come hang out with me for the weekend. [SPEAKER_02]: All right, guys.

0:47 [SPEAKER_02]: Enjoy. [SPEAKER_02]: All right. [SPEAKER_02]: Nice to meet you. [SPEAKER_02]: Nice to meet you too, so. [SPEAKER_02]: What's going on? [SPEAKER_00]: Oh, not much. [SPEAKER_00]: I'm a dog trainer, actually, out of Saskatchewan. [SPEAKER_02]: Cool. [SPEAKER_02]: I can't. [SPEAKER_00]: Yeah, this was kind of a surprise to me on Saturday night.

1:05 [SPEAKER_00]: My family surprised me for my birthday. [SPEAKER_00]: I've worked days today, so. [SPEAKER_02]: Happy birthday, man. [SPEAKER_02]: Congrats. [SPEAKER_02]: That's awesome. [SPEAKER_02]: That's fun. [SPEAKER_02]: Birthdays are fun. [SPEAKER_00]: Yeah, I appreciate that. [SPEAKER_02]: But what do you want to dive into?

1:19 [SPEAKER_00]: Um, what've been a doctor in it for two years? [SPEAKER_00]: I just finally went full time with it. [SPEAKER_02]: Cool. [SPEAKER_00]: Uh, but yeah, I kind of would like to, um, I'm a huge fan of yours. [SPEAKER_00]: I think you found for the whole time I've been doing this. [SPEAKER_00]: Um, but yeah, I'd like to maybe just ask you some questions and stuff and yeah, both from there.

1:39 [SPEAKER_02]: Let's get into it. [SPEAKER_02]: Yeah, for sure. [SPEAKER_00]: Yeah, I take a screen shot. [SPEAKER_02]: Yeah, yeah, for sure. [SPEAKER_00]: cool. [SPEAKER_00]: Thank you. [SPEAKER_00]: Yeah. [SPEAKER_00]: So I guess the first question I want to ask is I've had one case where it was the dog was like pure kind of aggression.

2:03 [SPEAKER_00]: And I know like you say that aggression and reactivity is completely different. [SPEAKER_00]: And I followed that to a T kind of with this one. [SPEAKER_00]: But the owners also didn't really do like much of the work that I was kind of setting out to give [SPEAKER_00]: Um, so I guess my question is like, how do you handle dogs like that I just peer aggression and want to hurt you?

2:28 [SPEAKER_02]: Well, I think the first thing I look at is the reality and the expectations. [SPEAKER_02]: I think that those are really important things to the to the dog owners, just making sure that they understand like, hey, you know, a common thing that the IC is a dog that, you know, maybe doesn't like other dogs or doesn't like the other dog that lives with them or doesn't [SPEAKER_02]: Um, you know, uh, strangers or people coming, whatever.

2:54 [SPEAKER_02]: And so you kind of just go down the list of what is realistic, what isn't realistic. [SPEAKER_02]: So, you know, for an example, I just talked to somebody last week and they were like, hey, my dog, you know, doesn't like her other dog, they're fighting, they're in, you know, ones intact, they're both males, they're getting at each other, blah, blah, blah.

3:10 [SPEAKER_02]: No, it's just kind of explaining like, hey, [SPEAKER_02]: you know that the dogs aren't going to like each other probably. [SPEAKER_02]: I mean, there's a 97% chance that these dogs are always going to be at each other. [SPEAKER_02]: So then you just, so then you just look at so that again, like that's just there.

3:25 [SPEAKER_02]: So when we talk about the dogs, temperament and disposition to be like aggressive, if you will, and the difference would be like a dog actually not like in the other dog and wanting to hurt them and just that's their temperament. [SPEAKER_02]: versus a dog that's just reactive, you know, somebody comes to the house, your dogs are barking, and somebody walks in and they wag their tail and say, hey, what's up?

3:48 [SPEAKER_02]: So that's like reactivity versus real aggression. [SPEAKER_02]: So you have to just navigate that with dog owners to explain to them, hey, [SPEAKER_02]: here's here's the realities of the situation this dog's never going to turn a switch and go I love these people are like these people are never going to say I don't want to go after these things right so or again if you have a dog that just hates other dogs out on the leash [SPEAKER_02]: the dog is a bite history, they have a kill history, um, etc.

4:19 [SPEAKER_02]: Then you just look at, okay, here's our expectations. [SPEAKER_02]: So that's the first thing is just levying with them that way. [SPEAKER_02]: Hey, expectations are management. [SPEAKER_02]: It's going to be, it's going to be this, um, and explain to them why, because I think a lot of people, like if a dog owner heard, [SPEAKER_02]: they had a problem with their dog reacting towards their other dog or reacting towards a person.

4:44 [SPEAKER_02]: And they said, hey, this is happening. [SPEAKER_02]: The higher the dog trainer, the dog trainer said, hey, this isn't, you're not going to have, like these guys aren't going to coexist the way that they did when they were puppies or whatever. [SPEAKER_02]: They may, they may, if you don't give them context and you don't give dog owners the reason, [SPEAKER_02]: then there's a good chance they're just going to turn the other cheek and just hire somebody else to try to give them the answers they want to hear right so i think it's important and i think that that's something that i'm really big on always have been and it's just natural to me it's never i never sought out to be you know too much of a talker to say i'm just going to talk my head off all the time to make sure i tell dog owners unnecessary stuff i think i just have a passion for

5:29 [SPEAKER_02]: your dog is acting this way because of these reasons. [SPEAKER_02]: So I think that that's really important as you go through those expectations of dog owners just don't think that you're being. [SPEAKER_02]: Because I hear that all the time, I learned so much about other dog trainers through dog owners.

5:45 [SPEAKER_02]: Tell them all hired this one dog trainer and they said that we need to get rid of the other dog because of these reasons and you know, they're so people can just be, you know, two to a abrasive for people on. [SPEAKER_02]: I don't know. [SPEAKER_02]: I don't like being treated like that.

6:03 [SPEAKER_02]: I like somebody saying, hey man, you know, listen. [SPEAKER_02]: Unfortunately, like, you know, your dog loves you. [SPEAKER_02]: You love your dog. [SPEAKER_02]: You've done great with training. [SPEAKER_02]: Training's not the issue here. [SPEAKER_02]: However, your dog just doesn't like other people because they're this breed or this reason and you can keep your dog and everything can be fine.

6:24 [SPEAKER_02]: But this is the way that you're going to have to live your life if you want that to be successful and I find that people just Gravitate towards that better instead of just being like Your dog's going to want to eat people no matter what you do you should get rid of the dog. [SPEAKER_00]: I don't think that that's Very fun for dog owners to navigate Yeah, and it's like a Here's an American bully and he bit like two kids before I even like have [SPEAKER_00]: back with him.

6:54 [SPEAKER_00]: He had been in a bite me as well. [SPEAKER_00]: It was hard to muzzle train him. [SPEAKER_00]: They both, so they said anyways, and then I went in there and I got taken a leash and kind of had a little bit of a flight and he got my knee pretty good. [SPEAKER_00]: Unfortunately, they didn't continue the training, so I don't know exactly where he's at with it or what was happening.

7:21 [SPEAKER_00]: But [SPEAKER_02]: Yeah, so yeah, and it's tough because you know that's all you can really do. [SPEAKER_02]: I mean, it's the same thing as like a, you know, like a personal trainer too, you know, it's like, hey, yeah listen, you know, I can get into the best shape of your life, but you got to put in the work and if they don't, then, you know, it sucks because you care and you're like, you can make this work.

7:43 [SPEAKER_02]: and this could be better. [SPEAKER_02]: Like you can guarantee it could be better. [SPEAKER_02]: It's no guarantee that it's going to be exactly what you want, you know, but there's definitely some some some work to do. [SPEAKER_02]: But that's the thing is, you know, a lot of people, that's what I was saying is if, you know, some people just don't, I mean, even if you do give them the how and the why and the [SPEAKER_02]: road map and you hold their hand and breadcrum them along to be successful.

8:09 [SPEAKER_02]: They still don't. [SPEAKER_02]: And even sometimes, too, I've met dog owners who just, they don't have the bandwidth to do it, either. [SPEAKER_02]: They don't, you know, they don't, they either don't have the skill sets. [SPEAKER_02]: They don't have the time, they don't have the patience, I mean, all of that stuff kind of goes into that role, you know.

8:30 [SPEAKER_02]: You know, I just brought my dog to the ER for an example. [SPEAKER_02]: And unfortunately, he, you know, he needed quite a bit of work, like test and x-rays and CTs and potential surgery and all that stuff. [SPEAKER_02]: And so, you know, I was talking to the vets and the surgeons and they're like, [SPEAKER_02]: you know, he's lucky to have you because there's so many people who wouldn't pay this money to keep him alive or at the very least comfortable, you know, to see what happens if he made, you know, makes, you have this, whatever.

9:01 [SPEAKER_02]: So, so it's the same thing with training, too, that [SPEAKER_02]: you. [SPEAKER_02]: Some people get, like, I've met so many dog owners around like, man, your dog is so lucky to have you because you're so patient, you're obsessed, you know, you're watching all the videos, you're taking the courses, they come in with all the gear and they're just, they want to make it right, you know, and, and those are the best clients to work with.

9:22 [SPEAKER_02]: And [SPEAKER_02]: but you do get people who have challenging dogs and then aren't willing to put in the effort and work. [SPEAKER_02]: And unfortunately, again, they just kind of hop around to different trainers to hopefully see here something different. [SPEAKER_02]: And it's like, it's unfortunate because it's like, if by the time you went to two other trainers, you could have just put in the work that the first trainer told you to do.

9:45 [SPEAKER_02]: And [SPEAKER_02]: been in a better situation. [SPEAKER_02]: So, yeah, it's just part of the game as anybody that offers a service to anybody. [SPEAKER_02]: It doesn't matter what you do. [SPEAKER_02]: If you're a private jet pilot or you're a dog trainer or you're ballerina or you're a candle maker, you're going to get a client that says, hey, I want this.

10:05 [SPEAKER_02]: You say, oh, I can do this, but here's a couple of things we have to do. [SPEAKER_02]: We have to jump through these hurdles first. [SPEAKER_02]: We have to take these steps first, [SPEAKER_02]: You know, they don't want to do it or they can't do it or they're afraid to do it or whatever and I think just as a trainer, you know, you just have to learn how to navigate that and really understand that that's just part of it, you know, yeah exactly.

10:36 [SPEAKER_00]: Okay, cool. [SPEAKER_00]: Well, thank you for that. [SPEAKER_00]: Yeah, um, [SPEAKER_00]: Okay, so are there any resources or educational tools that you'd recommend to someone who is almost two years in, which is me in regards to like dog reactivity and like other behavioral issues or aggression.

11:02 [SPEAKER_02]: Yeah, you know, my biggest piece of advice, and I know that this is probably cliche, but my biggest piece of advice is just to tell people, the first thing is just, first of all, safety is number one when you're working with behavioral stuff because the problem with working with [SPEAKER_02]: even if you have an instructor.

11:26 [SPEAKER_02]: So let's say you went to a school. [SPEAKER_02]: I'll answer your question, but I just want to break it down a little bit. [SPEAKER_02]: So let's say you go to a school and the school says, okay, we're going to get out of dog and the dog is going to come after you. [SPEAKER_02]: He's going to try to get your leg and you have to learn how to avoid getting bit.

11:46 [SPEAKER_02]: So you're like, okay, I love dogs. [SPEAKER_02]: I want to work with behavioral dogs because whatever reason, you know, maybe it's because you want to save their life for it's high risk or your adrenaline junkie or whatever. [SPEAKER_02]: So you come into a school and they say, okay, we're going to get a dog.

12:02 [SPEAKER_02]: It's going to come after your leg. [SPEAKER_02]: This dog is going to do it like clockwork and you have to fight the dog off because this is part of working with [SPEAKER_02]: behavioral cases like you this is this a little taste you know before you dive into it and maybe we want to see how you handle it we want to make sure you're safe you know going out into the field blah blah blah and then you know the dog comes after this person and then this person has [SPEAKER_02]: You know, maybe they're not strong enough to hold the dog back.

12:31 [SPEAKER_02]: Maybe they get so nervous because they know that anticipation is kicking in. [SPEAKER_02]: They know that the dog is going to come after them and then they just feel so uncomfortable and they feel, you know, and so I just might, my point is, is if you were to paint that scenario for most people, there's not a lot of people that would say, okay, I'm ready.

12:49 [SPEAKER_02]: I'm excited to do this. [SPEAKER_02]: I'm passionate about this. [SPEAKER_02]: So my point is, you can't really, you can't teach people this in a book. [SPEAKER_02]: You can't teach people this in a video. [SPEAKER_02]: You can learn a lot. [SPEAKER_02]: I mean, it's the safest, most, [SPEAKER_02]: reliable way to be a flying along be safe to say hey this dog came after time or these other trainers that work with these dogs and here's what they did but the reality is is when you're working with behavioral cases there's definitely fundamentals that are crucial to [SPEAKER_02]: knowing what you're doing, right?

13:23 [SPEAKER_02]: So what type of training you're going to do, what type of potential equipment, you're going to reach for what kind of levers that you're going to pull for obedience, what kind of foundation, and really what's your structure and working with these dogs with clients? [SPEAKER_02]: Because there's a significant difference between when somebody comes in with a dog.

13:42 [SPEAKER_02]: Like when I do a seminar for an example, or somebody comes in with a private dog, I have to [SPEAKER_02]: navigate two big hurdles. [SPEAKER_02]: You know, I'm sure you do as well. [SPEAKER_02]: As you go, okay, I have a dog that needs extreme makeover, if you will. [SPEAKER_02]: And then I have an owner that likely created this.

14:00 [SPEAKER_02]: So you have two things going on here, right? [SPEAKER_02]: You got you got a big problem in front of you, which is a dog owner who [SPEAKER_02]: You know, does all the wrong things, which isn't a problem. [SPEAKER_02]: It's just another project you have to work on, but at the same exact time, you know, it's like teaching somebody who's never shot a pistol before how to shoot a pistol and they're aiming it all over the place.

14:22 [SPEAKER_02]: Oh, okay. [SPEAKER_02]: This is dangerous. [SPEAKER_02]: Hold on. [SPEAKER_02]: Hold on. [SPEAKER_02]: Hold on. [SPEAKER_02]: Hulter that thing, right? [SPEAKER_02]: It's like, you know, and you're, you're the shooter instructor. [SPEAKER_02]: That's kind of what it's like, is [SPEAKER_02]: When you have a dog that could be dangerous or is dangerous, right?

14:34 [SPEAKER_02]: They're letting the dog kind of sniff. [SPEAKER_02]: And oh, he's only pit a couple people and they're letting them go up and sniff your leg and they're looking at you weird and you're like, okay, get your dog away from me because if I get bet it's going to be an issue, right? [SPEAKER_02]: So that so.

14:46 [SPEAKER_02]: So my advice. [SPEAKER_02]: I'm going to give you specifics on like who to watch and what to watch and things like that But the reality is upfront like the front loading question is when you're trying to dive into more behavior and you're trying to learn It is very beneficial to go and learn it's like I do seminars other people do seminars like seeing first hand I think is the most helpful thing you can do [SPEAKER_02]: outside of signing up for a dog training school or signing up to shadow somebody because in a seminar you're you're able to go and sit down and watch somebody work through a group of dogs in real time right so for me when I do my seminars it's a Saturday Sunday you get to come watch me meet

15:27 [SPEAKER_02]: like you get to watch me meet the dog for the first time and then end the session on Sunday walking them away so you're watching the consulting process you're watching how I communicate with the dog owner and you're watching the format and formula in which I bring the dog up and it's pretty [SPEAKER_02]: Pretty repeatable.

15:48 [SPEAKER_02]: It's very sustainable for me. [SPEAKER_02]: Like, everybody kind of has their own way of doing things. [SPEAKER_02]: And for me, like any other practitioner, doesn't matter if you're a welder, whatever. [SPEAKER_02]: Does it matter? [SPEAKER_02]: Like, everybody kind of has their entry.

16:02 [SPEAKER_02]: This is how I start it. [SPEAKER_02]: This is kind of my bones. [SPEAKER_02]: Here's my steps and then I end up here. [SPEAKER_02]: And that's, I think the difference between a lot of trainers is this people can latch on to that ride a little bit better than others, because some people [SPEAKER_02]: are kind of in their own world.

16:15 [SPEAKER_02]: And there's also people who, like some of the best doctors in the world are not good with people. [SPEAKER_01]: Yeah. [SPEAKER_02]: So many of my trainers are like, or even people commented on my YouTube videos or my pocket, like, man, I don't know how much patience you had there. [SPEAKER_02]: I'm like, I don't even look at it as patience.

16:30 [SPEAKER_02]: I look at it as just part of, it's part of it. [SPEAKER_02]: Like the only way I can break through with this owner, [SPEAKER_02]: is by helping them realize they are the problem right so so when you're working with behavior and you're working with dogs who have behavioral issues and training there's a lot at risk there's a lot of liability there's a lot of pressure [SPEAKER_02]: And there's a lot of responsibility because you have a dog and a very vulnerable situation because they're already kind of in the messed up headspace, right?

16:59 [SPEAKER_02]: They're already uneasy, a little bit neurotic, adrenaline. [SPEAKER_02]: So for me, you know, going to watch somebody and say, okay, that's interesting how they broke that down or because what I see a lot of people who come to my seminars, a lot of the trainers will come up and say, I train the same as you, like my style, my techniques, even the tools that [SPEAKER_02]: the way that you work with people is different and that's where a lot of people learn.

17:26 [SPEAKER_02]: That's just feedback I've gotten over the years is dog trainers will come to my seminars and that's the feedback they gave me. [SPEAKER_02]: Like the way that you helped the owner was nuanced compared to because the training is I mean, everyone kind of, we got to get to the same goal pretty much and a lot of people get to the same goal very similar.

17:44 [SPEAKER_02]: Some people might use different words and maybe a couple different tools, but the way you bring your owner there is typically kind of like this [SPEAKER_02]: this style. [SPEAKER_02]: I think that that's where dog trainers create style. [SPEAKER_02]: And so when you're working with behavioral cases, that's part of it.

18:01 [SPEAKER_02]: So for me, you have to understand the foundation. [SPEAKER_02]: So getting the foundation down, you don't have to get too crazy. [SPEAKER_02]: I mean, just understanding the basics of, you know, what operant conditioning is, negative reinforcement, negative [SPEAKER_02]: what the end goal is, right?

18:23 [SPEAKER_02]: So you see like, for an example, I go into my chio practice and he's looking at me and he's like, I don't even, I don't even do the same thing. [SPEAKER_02]: He's like, yep, you're lower back to the right. [SPEAKER_02]: A little bit of like, how did you know that? [SPEAKER_02]: He's like, I just so I walk in, right?

18:36 [SPEAKER_02]: Or, you know, if you practice martial arts like a black belt or somebody higher rank, we'll just know how to just do something really quickly and you're like, how did you? [SPEAKER_02]: He's like, because I've done it literally a thousand times this week. [SPEAKER_02]: So with dog trainers, [SPEAKER_02]: Okay, your dog is reactive because of these reasons.

18:55 [SPEAKER_02]: And so when you're a student or you're trying to learn more or you're trying to figure out more and get better at your craft, [SPEAKER_02]: actually going out and working with dogs safely and working with clients safely is really important. [SPEAKER_02]: But just understanding how do I know that this dog is fearfully reacting and you need to have your own process.

19:19 [SPEAKER_02]: You need to figure out your own process. [SPEAKER_02]: So when you're getting back to your original question, books, different trainers, different literature or different content, different courses, what to watch, what not to watch. [SPEAKER_02]: going in and being a practitioner and getting hands on or watching somebody be hands on as the number one thing because that really shields you from you know because you're not taking the you're like I don't really know how I would work with this dog.

19:44 [SPEAKER_02]: This is really interesting but somebody else is so you're like to the best of both worlds because you get the pay to just watch that person do it without any pressure on you. [SPEAKER_02]: You just get to sit there and drink coffee and go, hmm, wonder how this is going to play out, right?

19:56 [SPEAKER_02]: So your name's not in the line. [SPEAKER_02]: You're going to go home and not care, right? [SPEAKER_02]: So that's the best thing [SPEAKER_02]: Of course, there are schools out there. [SPEAKER_02]: I don't think Michael Ellis the school is functioning anymore. [SPEAKER_02]: I think it's all online now.

20:09 [SPEAKER_02]: The Tom Rose school is closed this year. [SPEAKER_02]: Those are the only two schools that I know for sure 100% that people that I know and trust have given great feedback on. [SPEAKER_02]: As far as courses and things to watch online, I grew up on like the Leerberg circuit. [SPEAKER_02]: So just old school, they send you DVDs in the mail type shit.

20:27 [SPEAKER_02]: So, you know, Michael Ellis forced Mickey, Tyler Muto. [SPEAKER_02]: That's just how I was brought up. [SPEAKER_02]: Learning the e-collar, learning the prom collar, learning the basics, learning the principles, and then advancing. [SPEAKER_02]: those are like some of the people and the things that I've watched, I just kind of watched whatever they were doing, not because I thought that I just liked the way that they taught.

20:51 [SPEAKER_02]: I really like learning from people who are real experts in their practitioners. [SPEAKER_02]: I don't like, like, I don't know. [SPEAKER_02]: So, [SPEAKER_02]: So those are like the people that I like to follow and it's cool because we get to, you know, hang out, you know, at least once a year and kind of, I get to work with them and see what they're doing and that's always fun.

21:11 [SPEAKER_02]: And then, you know, as many courses as you can, I don't know, I mean, there's so many, there's so much stuff out there. [SPEAKER_02]: Like when I first started, there really wasn't a lot. [SPEAKER_02]: There was a couple people on YouTube and then it was like, it was literally like a Lairberg, like the online stuff and that was the only thing I knew for the [SPEAKER_02]: But other than that, it's just really, you know, finding a group of people as well, like I'm lucky enough to have staff that I can go in and bounce stuff off of because they're, you know, they're practicing every day, they're practicing way more than I am.

21:46 [SPEAKER_02]: So yeah, that would be my recommendation as far as like what to look for, you know, low and low hanging fruit would be just getting your own dog, getting a couple clients and really, [SPEAKER_02]: thinking about how you're processing this and kind of creating your own formula. [SPEAKER_02]: So for me, it's really simple.

22:03 [SPEAKER_02]: Somebody comes in with the behavioral problem. [SPEAKER_02]: I immediately assess a situation and say, okay, you don't have, I mean, it's a very basic. [SPEAKER_02]: You don't have the skill sets for your dog to be successful. [SPEAKER_02]: So you want your dog to stop barking, you don't have leave it.

22:16 [SPEAKER_02]: You don't want your dog to pulling the leash, you don't have heal. [SPEAKER_02]: I mean, these are just basic principles that I just shove in people's face. [SPEAKER_02]: I'm like, [SPEAKER_02]: And then, okay, and then, what ends up happening is, is throughout the weekend of the seminar or through training clients because I only work with clients for two days.

22:31 [SPEAKER_02]: The reason why they came in goes away because they're basics get better. [SPEAKER_02]: It's a really nuanced thing that happens almost every time. [SPEAKER_02]: It's been I attack the basics. [SPEAKER_02]: I attack the foundation. [SPEAKER_02]: I go you are trying to put up windows and a house without a foundation.

22:46 [SPEAKER_02]: It's stupid. [SPEAKER_02]: It's it's a waste of time. [SPEAKER_02]: Let's work on your basics. [SPEAKER_02]: Let's work on your leash pressure. [SPEAKER_02]: Oh, and by the way, you're 150 pound dogs on a harness. [SPEAKER_02]: Let's switch that out. [SPEAKER_02]: I mean, I really just attack the low hanging fruit.

22:59 [SPEAKER_02]: once the little hanging fruit right that the equipment gets right asker dog to sit sit sit sit no no just one time just ask it so once I just really [SPEAKER_02]: find tune all the real basics that any dog trainer can look at and say hey you need to change these things. [SPEAKER_02]: All of a sudden by day two in my seminar or my training, the reactivities not there and if it is it's very minimal and and that's really been my it's not a secret it's I you know I put it out there for millions of people every month it's just that's been it for me is just finding your own formula in accumulating information because as a student even for me I'm always trying [SPEAKER_02]: and put it into my brain, you know, and a lot of stuff now because I've been doing it for over 13 years, it's like, I've seen it before, I've heard it before, I've done it before, but I'm still looking for new stuff.

23:51 [SPEAKER_02]: I'm still, you know, every time that I do a seminar, I'm still trying to get better. [SPEAKER_02]: And so that would be my recommendation on like where to start kind of branching out. [SPEAKER_02]: But if you can work with somebody in real time, that's definitely, that's definitely like the best case, you know, finding somebody who does does shadows programs, so you can, because really you can ask all the questions you want, why do you do this, why do you do that type of thing, you know?

24:20 [SPEAKER_00]: Yeah, because like, I'll give you a little bit of backstory, I guess about me in a way so we can keep talking, but like, [SPEAKER_00]: been doing this for two years. [SPEAKER_00]: I started because my mom's dog shouldn't find a trainer to help behavioral problems. [SPEAKER_00]: And he's the same for an art.

24:38 [SPEAKER_00]: He's about 140 some pounds, like he's pretty big. [SPEAKER_00]: And then yeah, those like I started taking on like your stuff, like that's how I found you was I was researching all the dog trainers online, whatever your stuff started popping up on YouTube. [SPEAKER_00]: I started watching it.

24:57 [SPEAKER_00]: Then I started [SPEAKER_00]: And it started paying off like he changed my own life with him like she was just so unhappy wrote it and then I was like, wow, maybe I should start doing this. [SPEAKER_00]: I've always loved animals and loved just hanging out with animals, but then when I started doing that, I took on a couple more clients and stuff from behavioral cases and stuff and then.

25:29 [SPEAKER_00]: have been. [SPEAKER_00]: But now all of a sudden, I'm like super confident when I walk into a room with people, I could just talk to them and be things with them. [SPEAKER_00]: But sometimes I think it's a little bit of like imposter syndrome, I guess. [SPEAKER_00]: Leave a session. [SPEAKER_00]: I'm like, I don't know if that went very good, you know.

25:49 [SPEAKER_00]: And then something like this city that I live in is not very big. [SPEAKER_00]: Like it's like, [SPEAKER_00]: Try to grow my online presence and I'm trying to build like a community kind of like you have right because like when you came up with community over called I I loved it cool like that's Yeah, like that was my favorite Saying everyone I saw that I was like holy shit like that's awesome because like in this city.

26:13 [SPEAKER_00]: It's so competitive trainers here are so secret about every [SPEAKER_00]: Yeah, I've heard, I hear that all the time people are like, they don't know, like, well, there's no, like, silly to me, but anyway, it is, it is honestly and like I have, I'm not going to name their name, but like I have one trainer that I came up with a video on my Instagram, my business name is Dawson's Canaan Services by the way, I never told you that, but um, I came up with a video of a pro-on-collar and e-collar stuff because I'm starting to dive more into that, like, [SPEAKER_00]: Educational stuff online for people.

26:50 [SPEAKER_00]: And he like messaged me and then he's like I've never had to resort to those kind of tools and stuff like that and I just didn't engage in it because I was like there's no point. [SPEAKER_00]: I'm just fighting with a brick wall because he says he's a force free fear free trainer and I've watched all your videos on that side, you know, I know, I know that's not a real thing.

27:11 [SPEAKER_00]: Yeah. [SPEAKER_00]: But he says he is and I'm like, [SPEAKER_00]: I just, I didn't engage in his stuff because I didn't think it was worth it. [SPEAKER_00]: Um, yeah, I don't know if you haven't thought enough to. [SPEAKER_02]: Yeah, man, I do. [SPEAKER_02]: Listen, I think it's. [SPEAKER_02]: I think that a lot of people like even in like in the balanced dog training space, there's like gatekeepers like all the time back in the day man like I used to spend quite a bit of time online trying to figure like trying to get a pulse of this whole social media thing and really try to build a community and really try to be be part of a bigger picture with dog training and really try to immerse myself and create friendships and

27:55 [SPEAKER_02]: And, you know, that really, that type of stuff happens all the time, and I'm sure it still does. [SPEAKER_02]: I just don't pay attention to it anymore. [SPEAKER_02]: I really don't look at anything. [SPEAKER_02]: I'm so confident with what I do that. [SPEAKER_02]: I've helped, you know, the amount of people that send me this stuff, like even what you just said, man, like, hey, I watched three, four of your videos, and I changed my mom's Saint Bernard's life.

28:15 [SPEAKER_02]: That's all I need to hear to go on for another five years, like the fact that that happened. [SPEAKER_02]: You're going to get it no matter what you do. [SPEAKER_02]: If you put something out on the internet, I don't think they human [SPEAKER_02]: I don't think human beings are supposed to be subjective to everyone's opinion, right?

28:36 [SPEAKER_02]: Back in the day, you know, 50 years ago, let's just say you had all these people doing different things without the internet and it was like, hey, that person's really good at this, that person's really good at this. [SPEAKER_02]: You really didn't have, I mean, you had some reviews and stuff online with the help and Yahoo or whatever, but it was just matter of, yeah, they're really good at this, go to them if you need this.

28:55 [SPEAKER_02]: Now, [SPEAKER_02]: As a business society, we're posting everything online, we're posting our kids, we're posting our dogs, we're posting our dinner, we're posting our breakfast, we're posting our breakups, our deaths like everything, our marriages, everything we're posting and so just looking at that from a human standpoint objectively and go, you know what, there's going to be, I'm going to put this out there and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going to hit, and it's going

29:18 [SPEAKER_02]: 100 people, 200 people, 1,000 people, 1,000 people, 1,000 people, whatever it is. [SPEAKER_02]: And I just don't think that we're supposed to really get even 100 people's feedback that we don't know, because it could really ruin your confidence, your self-esteem, your happiness, and so outside of dog training, that's just in my opinion, like what's going on with our society.

29:44 [SPEAKER_02]: So I tell people just in general, [SPEAKER_02]: to take it with a grain of salt now there are certain people who just they get keep like i've had so many people back in the day when i years ago like let's say the last three years i've really been off social media you wouldn't really know that because we post every day it's like give it a higher people to post for me i create the content i give it to them they post yeah every now and then i'm checking dm's and i'm and i'm posting stuff on my story i like doing the story stuff i like showing people behind the scenes [SPEAKER_02]: get my dog burly and and syringe medicine down his throat like that shit's probably funny for people but like yeah so so you know that type of stuff so when I say I don't go on social media I don't look at what other people are doing or saying you know 99% of it is great people are like hey Tom you know it's just all kindness it's all reaching it's all outreach it's all community stuff which I love

30:41 [SPEAKER_02]: but then there's the people who who really just like gatekeep stuff. [SPEAKER_02]: So a couple of years ago, I remember just so many dog trainers were, you need to train this way, never train this way. [SPEAKER_02]: This person doesn't know, I mean, if you just went on YouTube and just like typed my name and you'll probably find four videos of people telling me how wrong I am about what I do.

31:00 [SPEAKER_02]: And, you know, it's, it's, it's, these are also people, you've got to kind of know the internet game. [SPEAKER_02]: Like for me, I'm like, I'm, I'm like nodding to it. [SPEAKER_02]: Like with my hat, I'm like, okay, good, good play. [SPEAKER_02]: Like you're just, that video did really well for me.

31:13 [SPEAKER_02]: So you're taking advantage of the SEO. [SPEAKER_02]: You're using my name for clicks, you're stealing the thumbnail because it worked really well. [SPEAKER_02]: Like, I don't really need to that because people are just building the business off of talking shit. [SPEAKER_02]: You know, when you build a business off of, [SPEAKER_02]: negatively reviewing other people in a negative way, there is no business for that.

31:33 [SPEAKER_02]: You're just going to collect a bunch of other people who agree with you and don't like me or don't like other people because it's obviously not just me. [SPEAKER_02]: So the way that ideal with it man is the number one thing that matters the most is dogs and their owners. [SPEAKER_02]: And guess what dogs and their owners don't care about.

31:52 [SPEAKER_02]: They don't care about online people talking about their [SPEAKER_02]: I remember I was doing this shadow program where individuals like you would come in for the weekend and watch me train dogs at my facility. [SPEAKER_02]: something that we do regularly, and I remember this one person said, like, how do you feel about people who don't, you know, said, it was very like, what do you think about people who, you know, are forced free or who don't like prong colors or don't like blah, blah, blah, and this is what I did.

32:23 [SPEAKER_02]: I turned and looked at the owner who paid me $3,000 to be in front of me for 48 hours, and I turned at her and I said, [SPEAKER_02]: What if I told you that there's people who are arguing online about dog training tools? [SPEAKER_02]: She's what? [SPEAKER_02]: She started laughing. [SPEAKER_02]: She's like, are you serious?

32:39 [SPEAKER_02]: And she's like, you know, an attorney or some shit. [SPEAKER_02]: She's laughing. [SPEAKER_02]: She goes, are you kidding me? [SPEAKER_02]: She was like, very playful with it. [SPEAKER_02]: She's like, that's ridiculous. [SPEAKER_02]: And I turned back. [SPEAKER_02]: I just turned back at the trainer and I'm like, this is my point.

32:51 [SPEAKER_02]: People who matter don't care about that stuff. [SPEAKER_02]: the only people who click on those videos or other people who agree with that, right? [SPEAKER_02]: Like, oh, I hate this, you know, or whatever. [SPEAKER_02]: So the real, I just, the reason why I'm telling you this is because over the, I mean, now I'm really comfortable with it.

33:10 [SPEAKER_02]: I get literally careless. [SPEAKER_02]: Like, it doesn't, it used to bother me a lot because I, I still care just as much about what I do, but it took me a long time to realize what these people were doing. [SPEAKER_02]: like insecure people who see something that they don't agree with that immediately they go into like a tizzy in their head and they message you to try to bring you down to make sure that that you know that they don't agree with it and what you did is perfect like not engaging excuse me is the best way to handle that because that's because there's just people who just [SPEAKER_02]: They're just, I, you know, I sell people like I pray for people like that, because they're just earning for attention and they have no, like to set up a video, set up a camera and turn on your lights and talk about somebody else.

34:04 [SPEAKER_02]: I just sad, man, because it's like, I have so much to do. [SPEAKER_02]: Bro, like, everyone does, right? [SPEAKER_02]: Like you would think, like, okay, I have a family, I have multiple business. [SPEAKER_02]: I have 20 employees, I have an online thing. [SPEAKER_02]: I'm doing international seminar, so I'm trying to do everything I can.

34:20 [SPEAKER_02]: The last thing I have time for a bro is to go online and talk about other people and so so the reason why I'm telling you that is if you think about it You go Wait a minute But that's what they're doing. [SPEAKER_02]: It's like exactly like if they're sitting down and they're having these conversations online To say hey, you know what screw this and screw that like it's just part of their there's two things.

34:41 [SPEAKER_02]: It's part of their business, right? [SPEAKER_02]: So [SPEAKER_02]: You know, you're going to attract a bunch of nobody's going to pay you for your services or anything because they're, you know, that you can collect a million followers in 30 days if you really hated something because there's going to be a million people who also hate it, but then at the end of it, you're going to be, hey, support the channel by buying this thing and they're like, [SPEAKER_02]: That relationship is different from providing value and community comfort, knowledge, et cetera.

35:08 [SPEAKER_02]: So it's just, I talked about this at the International Association of Canon Professionals because one of the questions, one of the talking points, was like building a community building social media presence. [SPEAKER_02]: And I go, I would much rather have 50,000 people listening to me for dog training information.

35:24 [SPEAKER_02]: Then 400,000 people watching me because I'm talking shit about other people because you know you're just never going to it's just so that's just preference for me But I think you did the right thing. [SPEAKER_00]: You're going to keep seeing it any time that you post on Lyme in It's just going to happen, you know I'm like most of the stuff I've gotten is like great feedback from people and I've had a few clients say like I've told you change their lives and that's just It makes me happy because that's all I'm [SPEAKER_00]: Kind of setting out to do is change people's lives and help them out.

35:58 [SPEAKER_00]: Yeah, like because you have a huge community of people, how would you go about kind of creating a community like someone I guess the smallest me. [SPEAKER_02]: Well, I think, you know, you have to be fair to yourself and you have to be kind to yourself to say like, like, I think that that's the wrong way to look at it because I think people compare themselves and they get overwhelmed with like what you just said, right?

36:20 [SPEAKER_02]: You're like, you have a huge community. [SPEAKER_02]: I'm really little, I don't have a community. [SPEAKER_02]: I want a community. [SPEAKER_02]: So just think about like this, think about like, what your community look like, is it three people? [SPEAKER_02]: Great, you could probably drum that up.

36:32 [SPEAKER_02]: So for me, the way that I've built everything online has been very organic. [SPEAKER_02]: Like I know people in this industry that are really, really big in the dog space that actually sought out just to be big in the dog space, like the friends of mine, some of them aren't friends of mine.

36:48 [SPEAKER_02]: Like they literally were like, I am going to create a big space for dogs because I know how to work the system, right? [SPEAKER_02]: I know to be in front of a camera of this that and the other thing for me. [SPEAKER_02]: a genuinely like I just started throwing shit up on the internet because I wanted to help other people right and so genuine I think just being genuine is number one because you know I do I'm doing a live later today from my online academy [SPEAKER_02]: people are going to see through people want to see authenticity people want to see genuine people don't want to see you be a completely different person and I think just just helping people like that that's been my thing is I'm constantly putting stuff out there just to help people like every single day almost on every platform I'm just like this might help this might help here's what I found here's what I found here's what I found constantly putting it out

37:42 [SPEAKER_02]: And I think once you get some people and like and I've done I've spent so much money Dude like so much money on marketing and hiring people over the years different companies different marketing companies different So much money tens of thousands of dollars on people you know They can grow this and they can grow that and they have the secret to do this and they have the secret to that And it's like really what you just need to do is you need to sit down and just Be yourself [SPEAKER_02]: Like if you post a video and go, hey guys, this is me, you know, this is what I think about this and you're just genuine about it.

38:16 [SPEAKER_02]: I think that you, that's what I'm saying before is like, you get something online, they pick up a phone, they go, you know, let's screw this person because of these reasons. [SPEAKER_02]: Who's with me? [SPEAKER_02]: And yeah, I'm with you on this. [SPEAKER_02]: And it's like, okay, you're just going to attract that.

38:27 [SPEAKER_02]: But if you come out and you go, hey guys, [SPEAKER_02]: You know my my dog has to take this medication and it's been this is what I do. [SPEAKER_02]: This is this is my this is my genuine formula is I am honest so He's my dog has a much of medication right now. [SPEAKER_02]: So I'm posting videos.

38:42 [SPEAKER_02]: I'm posting content about this is what I'm going through like [SPEAKER_02]: you know this is this is a new change for me my huge dog has to take different medications and there's there's so there's hundreds of thousands of people who follow me they're like oh i'm a vet or i've done this or i have a dog with special needs and i'm a master at this and i'm like a cool teach me how to do it right so i think that that's just my number one thing is always staying authentic like never changing [SPEAKER_02]: Like, because you're near, you're uncancable, you know, people can't talk shit about you, like, you know, people can't find this old video that you did 10, you know, I was like, no, I've been the same person since day one, right?

39:21 [SPEAKER_02]: And I've had people come up to me even recently in my UK seminar, they said, you know, I've watched you five years ago when you did your first seminar here and I just came to this one and you're the same person. [SPEAKER_02]: And I was like, yeah, of course. [SPEAKER_02]: And he's like, well, all you'd say that, but I've been to other seminars that people do in the same thing.

39:35 [SPEAKER_02]: And I can see them changing over the years. [SPEAKER_02]: We're for better for worse. [SPEAKER_02]: And I'm like, okay, whatever. [SPEAKER_02]: I don't care. [SPEAKER_02]: So I don't know. [SPEAKER_02]: I mean, I don't know. [SPEAKER_02]: I would just say like being just authentic, man, and just being, I can't tell you to be authentic and be a good person because, you know, if you're not a good person, you know, which I'm sure you are.

39:54 [SPEAKER_02]: But I just think, you know, putting it all out there, you know, just being honest and, [SPEAKER_02]: Yeah. [SPEAKER_02]: Just being transparent, you know, and just expressing yourself and just trying to help people. [SPEAKER_02]: So I think authenticity and helping people. [SPEAKER_02]: Those are the two things I've just done.

40:10 [SPEAKER_02]: And then, you know, I just got to a point where, like, hey, Tom, you know, you can actually make money off of, you know, posting stuff online to help people and now it's, you know, my full-time thing. [SPEAKER_02]: So it never started off as, [SPEAKER_02]: I'm gonna be a YouTuber, I'm gonna get a camera, I'm gonna get millions of subs and followers and make money, it was like, holy shit, this is crazy, like this many people are watching me or this video did this and yeah.

40:32 [SPEAKER_02]: You know now it's different when people enter I think when people enter a profession now that is the goal like everyone's like I want to be an influencer in this space or an authority figure in this space that is the goal where again when I started 10 years ago that nobody made money online you know it wasn't a thing Instagram just started becoming popular YouTube you know it was like PewDiePie [SPEAKER_02]: I don't even know like nothing right it wasn't a thing now.

41:02 [SPEAKER_02]: It's it's matured so much that I think people are getting into the industry now to say hey and for me Like I can see through it. [SPEAKER_02]: I can see somebody's video. [SPEAKER_02]: I can see somebody live and go You're doing this for the wrong reasons. [SPEAKER_02]: Uh, that's just that's just my radar on that, but yeah, okay [SPEAKER_00]: Good to know.

41:21 [SPEAKER_00]: Yeah, like that's kind of where I've been It can have been authentic since I've started since day one like I just did a Mental health podcast awesome with guys in the city and shared my story and stuff and posted on my platform as well because it's like Yeah, I just wanted to worry my authentic story out there because dog training essentially saved my life as well Like because when I started I was in a pretty down and dumps [SPEAKER_00]: type of place and didn't really know where I was going with my life.

41:52 [SPEAKER_00]: And then my mom's dog Bruno came along and he changed my whole life, you know. [SPEAKER_02]: And yeah, I would use that. [SPEAKER_02]: Like that's that's it, man. [SPEAKER_02]: Like. [SPEAKER_02]: that's your that's your fuel right like wow this is this is really put me into a you know a new headspace and really help me with mental health and helping me you know be happier and and giving me something to wake up for and getting excited for and like that shit's cool and and you know like I always like try to enter with that conversation a lot of times like hey I'm just [SPEAKER_02]: you know I'm just for me I'm just grateful man like the I always practice gratuity and I kind of lead with that a lot of times like I'm always like man I'm just I just look around I'm like I don't take any of this for granted you know and and I think that's important and I think you know you you you kind of there's a saying it's like you collect your tribe or you attract your tribe it's

42:52 [SPEAKER_02]: It's very similar, like, you know, so many, I think of my followers, not all of them, but I think a lot of my followers are just, I would just think good people because I'm, I'm only putting out like positive vibes and like good shit, you know, traveling with my family, helping dogs, sharing, sharing good stories, like.

43:09 [SPEAKER_02]: and I just assume like the people who follow me probably aren't following me for gossip and so i think like shit like that like when you start posting that stuff like hey you know i i don't i just started doing this and i plan on doing this for a while and you know this change my whole life and you know i just found this one thing with this one dog was really helpful so i'm gonna share it with you and that's really how even today when i share content [SPEAKER_02]: a lot of times I just I say stuff like that.

43:34 [SPEAKER_02]: I'm like, hey, you know, this may be helpful to you. [SPEAKER_02]: Maybe not, but maybe it will be, you know, and people, you know, I think if you're just real like I love watching people like that, or they're like, hey, this isn't for everybody, but I want to tell you that this person tried this four times with these four other people and it failed.

43:49 [SPEAKER_02]: Let me show you what I did differently. [SPEAKER_02]: that really broke them through. [SPEAKER_02]: And people are like, that sounds like me. [SPEAKER_02]: I tried to, you know, this, these four different things and I can't find any results and then you watch that one video and you're like, oh shit, like any, and a lot of times it's just, you know, introducing a problem caller or, you know, doing inside turns or, you know, creating engagement, you know, like that and you just [SPEAKER_02]: But I think that that's the key, man, just be yourself, like, just you know, but I mean, there's strategy.

44:19 [SPEAKER_02]: You definitely want to have strategy. [SPEAKER_02]: You don't want to try to be a dog, you know, you don't want to be a dog trainer and just every day talk about things that aren't super related to dogs, because you're going to attract a different thing. [SPEAKER_02]: Yeah. [SPEAKER_00]: So I think it's just, you know, I don't know what I would try to do with that is like just combine how like, and I'm most can help mental health.

44:43 [SPEAKER_00]: you know and help change that and stuff so I was trying to combine the two a little bit with that. [SPEAKER_00]: I have one more question like business related and then I have a couple of questions for you about if we got time. [SPEAKER_00]: So what is the best way to like sell my sessions?

45:03 [SPEAKER_00]: Because for me this is like one of the things that's kind of been a struggle I guess trying to figure out is I do hourly sessions [SPEAKER_00]: But I know that you do like your weekend kind of course or whatever the reactivity one. [SPEAKER_00]: Yeah. [SPEAKER_00]: Would you recommend, I guess, doing something like that or would you recommend just continuing to do like hourly dog training, I guess.

45:33 [SPEAKER_02]: Well, I think starting off, it's smart to do packages. [SPEAKER_02]: So that's my recommendation to do packages so sell private sessions with group classes. [SPEAKER_02]: So if you can, that's what I would do. [SPEAKER_02]: Say, hey, for an example, when I first started upstate K9 10 years ago now, my first facility, it was 10 and like we did three private sessions and five group sessions for 475.

46:01 [SPEAKER_02]: Okay. [SPEAKER_02]: So you get three one hour sessions with me and you book those in typically they're once a week and then every Saturday or every Sunday or whatever the hell day you want to pick you're going to meet at this park and you're going to do a group class or everybody is going to work on the things that we worked on privately and group.

46:19 [SPEAKER_02]: So you're one hour and group class. [SPEAKER_02]: So when people are saying they hear a 3 and 5, they go, okay, five groups Three private. [SPEAKER_02]: That's a pretty good deal for 375 now. [SPEAKER_02]: I think ours is like 775 for that package. [SPEAKER_02]: But you know, you know, you got to start somewhere and and so So that's what I would do is because your two things is when you do your well three things really I remember when I did my group classes I would meet I didn't have a facility so I would meet downtown [SPEAKER_02]: And so we'd have a parade of dogs walking through and people would stop traffic, newspapers would come out, news channels would come out.

46:52 [SPEAKER_02]: I was really good advertising, so there's like a plus to that. [SPEAKER_02]: But the other things are, is you show it for an hour, but 10 people signed up because of the group. [SPEAKER_02]: So it's no extra work for you. [SPEAKER_02]: Every Saturday you're there, rain or shine or whatever, you know, you just, you have a Facebook group or you have an email list or a text list.

47:12 [SPEAKER_02]: And you know, if it's raining or it's too cold or whatever, you just say you guys canceled tomorrow or whatever. [SPEAKER_02]: But that would be my recommendation as packages because I work with a lot of trainers who do the individual sessions and the problem is is you get people who you get people you get dog owners who aren't committed.

47:28 [SPEAKER_02]: So they they do one session with a one off, you know, for a hundred bucks or whatever the heck it is. [SPEAKER_02]: My first sessions were twenty bucks, twenty dollars. [SPEAKER_02]: But again, that was over a decade ago and different time. [SPEAKER_02]: And, and I and I was the same thing.

47:42 [SPEAKER_02]: I was like, I don't know if I could do training or I didn't know. [SPEAKER_02]: I don't know what the hell. [SPEAKER_02]: So that would be our recommendation is package them together, just make a PDF, make a PDF, slap your logo on it, and just do 3 and 5, 4 and 6, 5 and so the increments for the privates usually go up 1 and then the increments for the groups usually go up by 2s and then we ended up doing a complete package 10 and 10 or 10 and 12 for 1200 bucks or something that was like the complete and that was like whatever.

48:15 [SPEAKER_02]: So that's that's my recommendation because it holds people accountable because I had a trainer in this last year and they were like, yeah, they cancel or they don't show up, but I'm like, if somebody cancels on me, they already paid me. [SPEAKER_02]: So I don't care. [SPEAKER_00]: That's the thing with me, like I've had a few clients that were very like wishy-washy with the session and stuff and like me, I charge $80 an hour now.

48:44 [SPEAKER_00]: than demand. [SPEAKER_00]: And I got busy here and stuff. [SPEAKER_00]: But I do a lot of like, I do a lot of dog walking because that's how I got to be full time. [SPEAKER_00]: But yeah, I just, I want to do more of the training, but the hourly training just isn't sustainable enough that makes sense.

49:03 [SPEAKER_02]: Yeah. [SPEAKER_02]: That's what I did. [SPEAKER_02]: Exactly. [SPEAKER_00]: Very like hit miss. [SPEAKER_00]: So that makes sense. [SPEAKER_00]: I never really thought about the packages. [SPEAKER_00]: And I never thought about doing like group classes because group classes were always like.

49:16 [SPEAKER_00]: I guess scary to me because I'm like a throw a bunch of dogs into a room. [SPEAKER_00]: Right, not like each other or whatever, but if you do the it makes sense if you do the work beforehand and then a group class that makes more sense. [SPEAKER_02]: Yeah, and typically what we do, depending on your comfort is we just tell people when they're ready for group.

49:35 [SPEAKER_02]: So to, hey, you still can't get your dog to sit. [SPEAKER_02]: We worked on that, you can't come to group yet. [SPEAKER_02]: Like you gotta get your shit together here. [SPEAKER_02]: So holding people accountable that way, so they kind of have to pass a test to get in the group. [SPEAKER_02]: but it was fun man like every Saturday morning I'd show up and again this was 10 plus years ago so I'd show up and it hung over or be tired or be sick I'd be you know no sleep and it was just the grind you know I'd different grind than the grind that I'm in now you know and so but it was cool man just showing up I'd bring like bagels and shit for my clients and there would be like [SPEAKER_02]: You know, 10, 15 people and we'd all just kind of hang out and yeah, everyone would just just chill be like it's so so cool and so I really like the group classes and it really it really got me really good at group work like that's why I'm so comfortable in seminars now when I get 70 80 people and all these different dogs and

50:29 [SPEAKER_02]: I mean, it's the same thing, I'm in the Netherlands, I'm tired, feels like I'm hung over because of jet lag. [SPEAKER_02]: I've done this a hundred times, so I'm good. [SPEAKER_02]: So I think that would be the route to go for you. [SPEAKER_02]: And then once you get, because that's what I did as I did dog walking and it wasn't until I had [SPEAKER_02]: a consistent wait list for training where I sold my dog walking clients offered just basically gave them away for a couple hundred bucks to people and just said I'm going to do dude training but once you get a you know once you get a consistent wait list for like six months and you can really jump into it full time it's scary but

51:03 [SPEAKER_02]: And that's it, like the curb classes are good because you're doing consult. [SPEAKER_02]: So I think back in the day, I would do like two days and Thursdays, I would do consults and then Monday, Wednesday, Friday, I would train. [SPEAKER_02]: So all Tuesday. [SPEAKER_02]: So let's say I signed up for people on a Tuesday, right?

51:17 [SPEAKER_02]: And my lowest package was, you know, 475, right? [SPEAKER_02]: So there's over $1,000 for the day, sweet, there's rent. [SPEAKER_02]: And then Thursday, I signed up two more. [SPEAKER_02]: Okay, good. [SPEAKER_02]: There's profit, right? [SPEAKER_02]: So it just kind of depends on your setup, [SPEAKER_02]: they push people into your schedules so you stay busy but it also demands accountability it also demands money upfront so that way you know hey you know I got I got bills to pay whatever I know that for the last six months or four months or whatever I brought in this money consistently so and that's life you know that's how you got to figure it out yep yeah that's awesome I never even thought of that let's go

51:58 [SPEAKER_02]: Yeah, you're going to, if you do, if you do single packages, man, you're going to be nickel and dime in yourself, you're never going to be able to catch up, you're never going to be able to do that. [SPEAKER_00]: Yeah, that's how I feel like I just feel like I can't. [SPEAKER_00]: We are approaching winter in Canada and sucks for training when you're a mobile trainer.

52:26 [SPEAKER_00]: You don't have facility [SPEAKER_02]: But yeah, yeah, and so just, you know, yeah, and that would be the goal for you is to just get enough clients to where you can get a little warehouse or a little garage that you can run out with some light stood and some heat and you just start building that's what I did I got a little warehouse it was 800 bucks for the month it came with it was all inclusive because it was a giant like a band and warehouse there's huge.

52:52 [SPEAKER_02]: And there was like everything from, you know, batting cages in there to fucking everything dude. [SPEAKER_02]: And so I was just a little, tiny, little room dude, just nothing. [SPEAKER_02]: And I just started building clients after client after client. [SPEAKER_02]: And then that's where I started posting stuff on Facebook and, you know, back then Facebook was still kind of hot now.

53:13 [SPEAKER_02]: But back then it was really hot, you know, everyone was on, it was cool to be on Facebook. [SPEAKER_02]: Now it's like your mom and basically your business page is on Facebook, right? [SPEAKER_02]: kids at a high school in college aren't signing up for baseball, right? [SPEAKER_02]: So, so it's just a different time, you know, now it's more like TikTok and Snapchat, whatever, but yeah, man, that's how I did it.

53:32 [SPEAKER_02]: As I just did, I did dog walking to kind of keep that sustainability, and then I would do clients on the side in the evening, and then I would do in homes. [SPEAKER_02]: I did in homes for a year and change, and then when I was like, wow, you know, [SPEAKER_02]: I'm actually making money doing training and then I looked for something that I could afford and then I got my first facility and then that's where I started filming stuff because I, you know, I could push set up a tripod, you know, and just start filming stuff and post and stuff and that's how it all happened, you know, and [SPEAKER_02]: I don't know, I'm happy with where I'm at now and it's a good place to be in because I have confidence and I have a ton of experience, that's something nobody can ever take away for me.

54:16 [SPEAKER_02]: You know, you're in the kitchen for 13 years, chef and your ass off, it's like that person knows how to cook. [SPEAKER_02]: You know what I mean? [SPEAKER_02]: And so, if you're doing something in your practitioner for that long, you'll have confidence. [SPEAKER_02]: It's nice. [SPEAKER_00]: I've been doing it for two years and my goal is to get to the point where I can do shamanar's and stuff.

54:41 [SPEAKER_00]: I would love to do shamanar's and even if it is, one day it does get to be around the world like you kind of thing. [SPEAKER_00]: But that's the thing I try to compare myself to other people because I know everyone's on their own journey and everything. [SPEAKER_00]: You've been a huge inspiration to me and [SPEAKER_02]: Yeah, do you don't ruin your your own happiness comparing yourself to other people because we're all in different seasons everybody's in a different season you know not and I I've done it before you know I do it.

55:12 [SPEAKER_02]: It's it's normal. [SPEAKER_02]: You got to catch yourself. [SPEAKER_02]: Well, this is a different chapter in my life and in their life [SPEAKER_02]: you know I remember again like growing up like forced Mickey he was something I you know somebody I really looked up to I liked the way he taught I liked his I just liked the way he he speaks about dogs and you know it's always like a watching him do seminars and Australia [SPEAKER_02]: fucking guys going Australia to do a seminar this isn't sane, like this is so cool.

55:37 [SPEAKER_02]: You know, and then a couple years ago, I just did a full Australian tour with him and you know, did really well. [SPEAKER_02]: And I just got off the phone book in my flight's for Australia for this year. [SPEAKER_02]: And so there's always like, you know, you just have to, there's two things that I go by nowadays, it might be helpful to you.

55:55 [SPEAKER_02]: It was prioritized and execute. [SPEAKER_02]: I got it from a guy named Jocco. [SPEAKER_02]: He's a US. [SPEAKER_02]: He's a retired Navy SEALS guy and he just talks about prioritize and execute. [SPEAKER_02]: If you do those two things, you will get closer to your goal than in my opinion and anything else.

56:13 [SPEAKER_02]: You just have to like... [SPEAKER_02]: because there's so much stuff that gets in the way and it's hard, you know, life gets in the way, you get a flat tire and your dog's sick, you know, your kids are nanny, can't throw a babysitter cancels, you know, freaking tree falls through to a roof, whatever, like shit happens, but you just have to stay focused and just understand that, you know, I'm 13 years into this, you're two years into this.

56:35 [SPEAKER_02]: So you can't take what I'm doing and compare it to what you're doing because then you're [SPEAKER_02]: 30 people coming to my seminar. [SPEAKER_02]: I can't do this like because because that's where people like that robes your own happiness It steals it from you like and it sucks because That's what the social media that said I was saying like we didn't have this we didn't have this 15 years ago when we were kids, right?

57:02 [SPEAKER_02]: We didn't have this. [SPEAKER_02]: It just didn't happen like we went out and we thought we were king shit and we own the world and we were the biggest bettest guy in the block right like we had the fastest little bike and We cruise around in our mongooses with our pegs and we own the world and now [SPEAKER_02]: we go online and we see people, you know, and it's just not real, you know, and that's the thing is it steals you like man, but I want you to take it as an inspiration because that's how I take it, but you don't, don't feel down on yourself about looking at about what other people do, you know, because it's just, it just robs your unhappiness because you don't, you don't know what they have gone through to get to that point either.

57:42 [SPEAKER_02]: You know, you may not be prepared to take the, you know, like all the, all the fire and shit that other people have to walk through to get to that point you don't see that you just see the post and you see like the tickets for sale and shit like that like and you're like man, that must be nice and it is nice for some people, but there's also a lot of hurt and heartache.

58:00 [SPEAKER_02]: I can tell you right now, like, man, it's so it's, it's, I wouldn't change it for the world, but dude like, [SPEAKER_02]: Being on the road and sacrificing a lot is tough, you know, like getting into arguments with people that you care about and you love because you've been with each other for too long and, you know, it's it's [SPEAKER_02]: It's tough, you know, it's not easy and you know you're losing sleep and you're sore and you're injured but you've got to put the show on and you've got to perform and you've got to stay safe and you know it's not easy.

58:35 [SPEAKER_02]: You know canceled flights, sleep in an airport, it's ubering your whole team like trying to find a place to eat because you like it's [SPEAKER_02]: You know, I kind of thrive in chaos and not everybody else does, and so just remember that too, you know, when you're seeing shit, not just for me, but other people and you're like, that's nice, but you're like, man, but what, what kind of shit that they have to walk through to get to that point, because anybody that has done anything cool, and it looks cool, and it is cool, you know, it's like, [SPEAKER_02]: how much shit did they have to go through to get to that point and are you willing to are you ready to handle that shit right now or do you need to develop some calluses you know like you just said like dude I can have a I can have a person right now make a video on me and youtube and say Tom Davis sucks because of these reasons here's the reasons why he sucks and I can big oh that's funny And I just scroll I passed it dude at my two-year mark that would have crushed me I wouldn't have been able to get a bed for a week

59:30 [SPEAKER_02]: Yeah, honestly, you know, so so it's taken so long to like build that Call us up and get to the point where I just some computer comfortable my own skin and it's The only way to get to that point dude is have honest conversations with yourself and and to really [SPEAKER_02]: You know, down and down and down and figure out like for me, it was like figure out what what I need to do to focus on like, you know, there's so much stuff I've done in my life to change the compass to make me a happier, confident person, and in weeding out certain things and, [SPEAKER_02]: And I'm still doing it.

1:00:07 [SPEAKER_02]: It's just a different level that I'm doing to that, right? [SPEAKER_02]: I'm not trying to figure out how can I get a dog training client? [SPEAKER_02]: I'm trying to figure out how can I get 70 people and I'll struggle you to want to one of my seminars instead of 10, you know, or whatever.

1:00:18 [SPEAKER_02]: So it's just different levels, but every person that you see still deals with the same amount of shit that you may do deal with, it's just a different level of that, you know, and [SPEAKER_02]: So just understand that dude, it's not, you know, I always, and I'm still like that, like my wife reminds me all the time.

1:00:34 [SPEAKER_02]: I'm like, if I just get this one opportunity, this one client, like, you know, I almost work with jelly roll like last week, and I was like, Man, if I were to get jelly roll, that would have, my wife's like, no, it wouldn't have changed anything. [SPEAKER_02]: You would have been like, now you need fucking Elvis to come back from the dead and train his dog, you know, it's just like, it never ends, bro.

1:00:50 [SPEAKER_02]: It never ends, you know, if you're pushing for [SPEAKER_02]: If you're pushing for more, and I'm coming from a place of like, you know, super senior, dropped out of college, trying to figure my life out, lived in a tent type shit, like, you know, my parents were like, yeah, what are you going to do for work, you know, and I'm like, so for me, I'm like, I always got something to prove to myself and to people around me, and it's not real, but it's what pushes me, you know, so just know that, dude, like, there's always going to be, you know, something, even if you get to [SPEAKER_02]: Said you wanted to get and you'd be happy when you get there.

1:01:24 [SPEAKER_02]: You're not going to be If you're anything like me, and I feel like you are, you know, you just want the next thing and you want to you know Because because what it is dude you look you're you're setting goals You're smashing those goals and then you're like okay, what's the next what's the next gear?

1:01:39 [SPEAKER_02]: We need to grab and that's that's part of DNA, you know Not even six months ago. [SPEAKER_00]: I fucking was telling everybody In my family [SPEAKER_00]: friends, whatever, like, I'm gonna be full time soon. [SPEAKER_00]: I'm gonna be full time soon. [SPEAKER_00]: And I crushed it and that quit my job three weeks ago now.

1:01:59 [SPEAKER_00]: And I'm full time. [SPEAKER_00]: And now I'm like, what's the next thing, you know? [SPEAKER_00]: And I'm like, aren't you two beans? [SPEAKER_00]: Start doing like all this other stuff and I want big and help people and yeah. [SPEAKER_00]: So I am kind of like that way. [SPEAKER_00]: And I think that's why like, [SPEAKER_02]: Vibes so well with watching your stuff and learning your stuff see if I knew tribe your your viable That's maybe that's it your viable find your tribe.

1:02:23 [SPEAKER_02]: That's it. [SPEAKER_00]: Yeah, yeah, that's a good thing It's true. [SPEAKER_00]: Yeah Do you have time for one more. [SPEAKER_00]: Yeah, yeah, yeah, yeah, okay Okay, so this was more dog training like related yeah your e-colors stuff [SPEAKER_00]: I had a question kind of getting more into the e-collar stuff and like the recall, but I had a client that was kind of wanting to rush into the e-collar with their puppy is like a seven or eight months, Jim.

1:02:56 [SPEAKER_00]: It was a effort. [SPEAKER_00]: But yeah, so when you when you're trying to e-collar train a dog, how do you know if they're feeling it or not and. [SPEAKER_00]: Yeah, he's seven months old. [SPEAKER_00]: everything else is more important to them than us right in the moment. [SPEAKER_00]: And obviously like her, her, her obedience wasn't very good at all in the moment, too.

1:03:24 [SPEAKER_00]: So I knew that kind of played a part in it. [SPEAKER_00]: But yeah, we, we put an e-colour on the dog and we tried to do some recall stuff and the dog just really even seem like it felt the e-colour. [SPEAKER_00]: I guess. [SPEAKER_00]: Yeah. [SPEAKER_02]: yeah so i'll just walk you through the process so i always tell people because i get that question all the time i always tell people that you uh when you're introducing the remote collar your objective is to typically to reinforce things into enforce things right and so we're so if we say come and the dog says nope we're enforcing that if we say sit and we're using you know positive reinforcement with the e-collar doing negative reinforcement

1:04:02 [SPEAKER_02]: The dog has to know the behavior either way. [SPEAKER_02]: They have to know the behavior for correcting them. [SPEAKER_02]: We have to know the behavior for reinforcing things, right? [SPEAKER_02]: So that's the first thing. [SPEAKER_02]: So people, dog owners, what's that? [SPEAKER_02]: I want to do awfully shee cars.

1:04:14 [SPEAKER_02]: Okay. [SPEAKER_02]: And for me, it's going to be the dog needs to know recall. [SPEAKER_02]: The dog needs to know place. [SPEAKER_02]: And the dog needs to know sit. [SPEAKER_02]: Those are like the three main principles. [SPEAKER_02]: If they don't know those, then you can't do it. [SPEAKER_02]: Cause what's the point?

1:04:26 [SPEAKER_02]: You're teaching the dog because all you're trying to do is you're trying to teach the dog how to answer the phone Okay, but if they don't know where the phone's coming from then they can't answer it So if you say come and they're sitting there going hey, who's calling me? [SPEAKER_02]: What the hell does this?

1:04:37 [SPEAKER_02]: Where is this coming from? [SPEAKER_02]: Right? [SPEAKER_02]: Right, so if you say come in conjunction using negative reinforcement with the e-call You turn it on a little level the dog turns around and comes back boom you pay him the answered that phone, right? [SPEAKER_02]: Got it Okay, so that's the first thing and the second thing is is you know the environment in which you introduce the remote call There's also really important [SPEAKER_02]: So, you know, just trying to do it as realistically as you can in the non-destractive environment.

1:05:00 [SPEAKER_02]: So inside, you know, it would be best in a non-destractive room just getting along line out with some food doing, you know, back and forth. [SPEAKER_02]: You get the, you get the e-collar with food, the owner gets the e-collar with food, come, hold release, come, hold release. [SPEAKER_02]: Now as far as level finding, people ask this every seminar I do, so I'm very versed on this.

1:05:21 [SPEAKER_02]: How do you know, in the dogs feeling it, do you level [SPEAKER_02]: Because I've been doing e-collar training for so long, I just know where the dogs likely going to be at. [SPEAKER_02]: And I typically start off on a three three to five and then I kind of work with the dog with that. [SPEAKER_02]: Sit good, down good, place good, come good, three or five and say, how do you know they're feeling it?

1:05:40 [SPEAKER_02]: Well, I don't. [SPEAKER_02]: But I can just say I've done this long enough that if I go up to an eight, the dog's going to start feeling it, like, correctively, right, and in a versus way. [SPEAKER_02]: So what's the point? [SPEAKER_02]: but you certainly could level find and it's very easy to do.

1:05:55 [SPEAKER_02]: You do exactly how it sounds. [SPEAKER_02]: You put the E collar on, you turn it up until the dog starts either looking at the ground, twitching their head going, hey, what is this feeling? [SPEAKER_02]: I don't know what this is. [SPEAKER_02]: They just show you that a fly is landing on them and they don't know where it's coming from.

1:06:10 [SPEAKER_02]: Okay, eight. [SPEAKER_02]: We're going down two notches from that. [SPEAKER_02]: We're going to stay at a six bone. [SPEAKER_02]: So that's kind of like the way that I do it. [SPEAKER_02]: A lot of people go into an distracted environment The e-collar isn't fit properly and they're asking the doctor to do behavior that the dog wouldn't do even if the collar wasn't on So it's like you're losing you're losing a battle here, right?

1:06:32 [SPEAKER_02]: So, so those are my pre-rex for the remote collar introduction, and then the way that I can really tell if the dog is feeling the remote collar understands the remote collar kind of my test is going to be a non-verbal Ask, right? [SPEAKER_02]: So what I'll do is, oh, so let's say we have five behaviors that we're going to ask they're all the same, and it's going to be recall for an example or place whatever, so I say [SPEAKER_02]: dot com e-colour dot com e-colour dot com e-colour and then on the fourth time I just use e-colour and the dog turns around and comes back to me so the point is they notice they know how to answer the phone right they know they know what that e-colour means they know how to answer the phone that's how I look that's all I'm looking for so if the dog gives me that information I know that they know how to shut this thing off and and answer the phone right and and that's the most important thing to me so that's kind of in a nutshell

1:07:25 [SPEAKER_02]: Um, how to know if the dog is feeling it, how to level find and the pre-rex to the introduction, non-destructed environment, place down recall, uh, long line. [SPEAKER_02]: Yeah. [SPEAKER_00]: Okay. [SPEAKER_00]: Good to know. [SPEAKER_00]: Yeah, because that was the biggest struggle and like, um, I got them to actually buy a year E collar.

1:07:45 [SPEAKER_01]: Mm-hmm. [SPEAKER_00]: Cool. [SPEAKER_00]: It was, it's by far the best one. [SPEAKER_00]: And then they did [SPEAKER_00]: But to hell, it's not working kind of thing so it's a little bit frustrated with that. [SPEAKER_00]: But I told them to brush up on the basics because like when I was walking there dog even with like a prom collar on, they could dog couldn't sit her down or stay or do anything like that out in public.

1:08:08 [SPEAKER_00]: So I'm like, yeah, you got to brush up on your obedience because the foundation isn't there, right? [SPEAKER_02]: Yeah, and just telling you know, again, that's your job to is just explaining to them because every, you know, you know, I'm the type of person to that I'm like, I just want the most advanced stuff like I just want to jump into that it's like, okay, you know, again, go, go roll the black belt and just get crushed all day because you're not ready for that right same thing with dog training is you just have to tell people like, hey.

1:08:36 [SPEAKER_02]: This is a, this is a privilege to use this for these reasons, and once you get to a point where you're good enough, then you can use the remote collar. [SPEAKER_02]: And once you frame it like that, people, you know, people really look at it differently, because you're like, hey, you're not ready for this yet.

1:08:52 [SPEAKER_02]: This is the, this is it. [SPEAKER_02]: This is using modern technology. [SPEAKER_02]: to advance your pre-known behaviors. [SPEAKER_02]: It's like, if your dog doesn't know the things you can, what's the point? [SPEAKER_02]: You'll be wasting your time, you'll be wasting your money. [SPEAKER_02]: You guys, sure pay me a hundred bucks to session to introduce this thing for what?

1:09:08 [SPEAKER_02]: Just gonna fail. [SPEAKER_02]: So for E-Color for us, for an example, like for our board and train program, we don't touch E-Color training unless the dog is with us for four weeks. [SPEAKER_02]: And then same thing with private training, you have to do a separate private, you have to do a separate E-Color training package after your first initial package.

1:09:27 [SPEAKER_02]: Okay, yeah, so we don't so somebody says hey, I wanted to eat call a train. [SPEAKER_02]: I go. [SPEAKER_02]: Okay [SPEAKER_02]: what we have to do the basics first so you better set up for a big package you know we let's do five privates first and then we'll do five so that's what we do is we sell a set of five on e-colour stuff you know and I'm we've even thought about just I don't know I got so much thinking but uh... yeah so the e-colour packages is something that we just sell alicart if you're if you want to do the e-colour training we can do it and here's how we're going to do it yeah that's a good idea to [SPEAKER_00]: It's so tough, especially when the client was like, I just want my daughter to be off leash at the lake.

1:10:06 [SPEAKER_00]: And I'm like, okay, but your dog's seven months old. [SPEAKER_00]: We can't expect you back when it sees another dog, you know? [SPEAKER_02]: Yeah, so, but hit him with, hit him with, like, okay, I do this all the time and it's just, it's helpful for people. [SPEAKER_02]: They go, oh, you're right, yeah, that makes sense.

1:10:24 [SPEAKER_02]: So, say, okay, you want your dog to come back off leash? [SPEAKER_02]: Okay. [SPEAKER_02]: Let's put your dog on leash and I'm going to bring a dog out over here and I want you to recall the dog and then they can't you go see silly we can't do this yet your dog won't recall to you so you know or just or you know just just literally put the dog on off leash and you just call the dog over you give him food you say hey recall your dog and they say come the dog won't come see your dog won't recall you can't do e-colour training if your dog doesn't know we call yet [SPEAKER_02]: You know, so again, just, but again, teaching them the principles, hey, we're going to enforce behaviors when the dog doesn't listen to behaviors, they don't know.

1:11:06 [SPEAKER_02]: And we're going to reinforce pre-existing behaviors to build the foundation and condition the remote collar. [SPEAKER_02]: And then that's, because a lot of people think, I'm going to put this on if the dog doesn't listen to zap him. [SPEAKER_02]: You're like, that's not, that's not how it works, man.

1:11:27 [SPEAKER_02]: you know, I'm always like cool. [SPEAKER_02]: I got somebody who is so ignorant on this that this is going to I'm going to take up an hour talking about this. [SPEAKER_02]: So anyway, yeah, but that's our job. [SPEAKER_02]: That's what that's what I'm passionate about. [SPEAKER_02]: Like when I again, I'm referring to seminars a lot because it's like it's been my bread and butter for less couple years, but when I find somebody in the crown that I think, [SPEAKER_02]: is not 100% sold on what I'm doing.

1:11:51 [SPEAKER_02]: Dude, I work so much harder and so much better. [SPEAKER_02]: I dig deep down into my brain to figure out what to say and then they come up after they go, man, that was the best. [SPEAKER_02]: That was so amazing. [SPEAKER_02]: I'm like, really? [SPEAKER_02]: Because I thought you were there to try to throw me off.

1:12:04 [SPEAKER_02]: But it's always in my head. [SPEAKER_02]: But anyway, when you get somebody who doesn't know something, you really have an opportunity to educate them on what it is. [SPEAKER_02]: Yeah. [SPEAKER_00]: Yeah, that's a good idea. [SPEAKER_00]: cool, work to end your next seminar. [SPEAKER_02]: This weekend.

1:12:24 [SPEAKER_00]: Oh, this weekend. [SPEAKER_02]: Yeah, at my facility in New York, and then yeah, and then we're doing Australia and New Zealand and November next month and then we're done for a while. [SPEAKER_02]: We're going to take a whole at least a whole year off. [SPEAKER_02]: Oh, yeah, just because I've been on the road for a long time and I just, I just, I need to rise.

1:12:48 [SPEAKER_00]: Yeah. [SPEAKER_00]: Yeah. [SPEAKER_00]: Yeah, it seems like you've been traveling a lot. [SPEAKER_02]: Yeah, I mean, yeah, well even the summer I've been on the roads in June. [SPEAKER_02]: This is the first time I've been home for more than a week since June Just on and off on and off on and off on and off on and off and off and off and off and then just you know And even now I'm like I have a seminar this weekend and in the following week I'm going out to the Hampton see this thing is like I'm not complaining It's just I need to be grounded like I haven't been grounded like I'm home for the next I'm home for a month would be fucking nuts like that would be crazy like [SPEAKER_02]: You're not traveling.

1:13:21 [SPEAKER_02]: You don't have any big events. [SPEAKER_02]: You're not doing TV. [SPEAKER_02]: You're not doing this like you're just home to just work. [SPEAKER_02]: I haven't had that in years, bro. [SPEAKER_02]: I'm just really excited to come December. [SPEAKER_02]: I am just back to work. [SPEAKER_02]: I want to work.

1:13:34 [SPEAKER_02]: I want to film. [SPEAKER_02]: I want to create. [SPEAKER_02]: I want to get back to my roots of just creating as much content as I can. [SPEAKER_02]: Because right now, I'm just like creating as fast as I can to get it out. [SPEAKER_02]: Yeah. [SPEAKER_02]: And anyway, so I'm excited. [SPEAKER_00]: Cool.

1:13:48 [SPEAKER_00]: Well, that's awesome. [SPEAKER_00]: That was an honor to meet you. [SPEAKER_00]: Yeah man. [SPEAKER_02]: Likewise, happy birthday. [SPEAKER_00]: Yeah, I really appreciate that. [SPEAKER_02]: Yeah, have a great day and enjoy it and just be proud of yourself of where you're at and all the things that you've done.

1:14:02 [SPEAKER_02]: And just know it's not easy, man. [SPEAKER_02]: What you're doing is not easy to go against the grain and start. [SPEAKER_02]: You're starting your own company, everybody fails. [SPEAKER_02]: You know, you've already two years into it, you're working, you're doing all the right things. [SPEAKER_02]: Obviously, your family knows how much you care.

1:14:16 [SPEAKER_02]: They reached out to somebody that you watch. [SPEAKER_02]: and it booked it for you and so that's nice to have good people around you bro like having support system around you is you know is incredible so many people don't have anybody and and you know it takes a long time also to get kind of convinced people that you're you're doing this shit you know yeah yeah yeah yeah yeah yeah yeah yeah yeah like some of my family members were like very hesitant because I've always been like to [SPEAKER_00]: different business adventures and they all failed and this one was just another one in some of their eyes and once I think they realized it was to this point like two years in now on full time, everyone's like holy shit, he's actually doing it.

1:15:01 [SPEAKER_02]: Yeah, it's great. [SPEAKER_00]: Nice to finally have the support system that people care and yeah and honestly it was a shock on Saturday night [SPEAKER_02]: yeah man that's that's cool that's really cool that you know even even for me it's cool to see how I can just be on the phone and bring somebody happiness and confidence like that's cool that the best part to ever match cool that's really cool for me to hear because you know I know you know I have a lot of people that I you know look up to in different industries and stuff and so you know it's always cool to be that person for somebody else in an [SPEAKER_02]: you know I hear it a lot and it never gets old it's just it's cool like I don't take it for granted it's really cool that I can hop on a phone and make somebody's day and help them out you know so it's worth the time for me so yeah man good luck and happy birthday and uh i'll probably see you again yeah hopefully it will see you again all right brother have a good day yeah you too that's you man bye