How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them.

He’s even able to boost charitable donations by spraying a donor with hormones.

Find out how in today’s episode of Nudge.

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Read Paul’s book Immersion: shorturl.at/YcYxu

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Today’s sources:

Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.

Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61.

Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.