The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

HelloFresh is one of the fastest-growing companies of the past 20 years.

And it’s down to one, relatively simple behavioural science tactic.

---

Subscribe to the Nudge Vaults: nudgepodcast.com/vaults

See Agent Spark in action at ⁠gwi.com/spark⁠ (gwi.com/spark?utm_campaign=31579752-FY2612_ALL…)

Read Mehdi’s book: amzn.to/48ORuO2

Here's Medhi's website: tinyurl.com/ymnu6jty

Sign up for my newsletter: nudgepodcast.com/mailing-list

Connect on LinkedIn: linkedin.com/in/phill-agnew-22213187

Watch Nudge on YouTube: youtube.com/@nudgepodcast

---

Today’s sources:

Buechel, E., & Li, R. (2022). Mysterious consumption: Preference for horizontal (vs. vertical) uncertainty and the role of surprise. Journal of Consumer Research, 49(6), 987–1004.

Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460.

Skinner, B. F. (1948). “Superstition” in the pigeon. Journal of Experimental Psychology, 38(2), 168–172.

BBC News. (2015, August 12). The man who discovered Harry Potter [Video]. YouTube

Melanie Wass. (2019, September 16). J.K. Rowling – Insights on creating Harry Potter world [Video]. YouTube.