The surprising true story behind “the greatest ad ever made”

Most marketers will remember Apple’s 1984 ad.

Many consider it the “greatest ad of all time”.

But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed.

Why?

Today on Nudge, bestselling author and storytelling expert Will Storr explains why.

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Sources:

Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of Verbal Learning and Verbal Behavior, 11(6), 717–726.

Flock Associates – Recife Sport club: Immortal Fans. Integrated Campaign by Ogilvy Brazil. youtu.be/E99ijQScSB8?si=TS3poMArJIqb-FtE

Muth, C., Pepperell, R., & Carbon, C.-C. (2013). Give me Gestalt! Preference for cubist artworks revealing high detectability of objects. Leonardo, 46(5), 488–489.

Walker, R., & Glenn, J. (2009). Significant Objects. Retrieved from significantobjects.com

Wiessner, P. W. (2014). Embers of society: Firelight talk among the Ju/’hoansi Bushmen. Proceedings of the National Academy of Sciences USA, 111(39), 14027–14035. doi.org/10.1073/pnas.1404212111