Will Guidara: “Here’s how I built the world’s #1 restaurant"

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant.

But Will’s not a standard restaurateur. He didn’t just focus on creating the best food.

He used psychology and behavioural science to build the best experience.

Listen to learn how his restaurant became #1 by using anchoring, reciprocity and many more psych principles.

---

Listen to the bonus episode: nudge.kit.com/aeea58886f

Will’s book Unreasonable Hospitality: amzn.to/4tPrMl8

Will’s new book The Field Guide: amzn.to/3Orq1u0

Will’s newsletter, Pre-Meal: unreasonablehospitality.com/premeal

Unlock the Nudge Vaults: nudgepodcast.com/vaults

Join 10,728 readers of my newsletter: nudgepodcast.com/mailing-list%C2%A0

Connect on LinkedIn: linkedin.com/in/phill-agnew

---

Today’s sources:

Mukherjee, A., Smith, R. J., & Burton, S. (2021). The effect of positive anticipatory utility on product pre-order evaluations and choices. Journal of the Academy of Marketing Science, 51, 551–569.

Pariyadath, V., & Eagleman, D. M. (2007). The effect of predictability on subjective duration. PLOS ONE, 2(11), e1264.