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7 marketing psychology tips you can apply today
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Ef
Tiny nudges that can drastically improve your life
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim den Heijer explore the subtle yet powerful psychological tools that influence dail
Why most bestselling business books are BS
Business books are everywhere, offering seemingly simple solutions to complex problems—but are they truly helpful? In this episode, Alex Edmans explores the biases that make us fall for oversimplified advice and why many popular business bo
Can 10,000 hours of practice make you great?
I explore the truth behind the famous 10,000-hour rule, popularized by Malcolm Gladwell. Today, Prof Alex Edmans uncovers why the rule persists despite its flaws and dives into the psychological biases that make misinformation so believable
What sets top negotiators apart?
Neil Rackham’s groundbreaking research uncovered what separates skilled negotiators from the average. Drawing insights from real-world negotiation sessions involving union disputes, management decisions, and high-stakes contracts, this epis
Can you see the invisible gorilla?
75% of us expect to spot the unexpected. But we’re wrong. Today on Nudge, Dan Simons shares his results from perhaps the world’s best-known psychology experiment: the Invisible Gorilla. Listen, and you’ll take part in our own audio version
Francesca Gino Scandal: What Really Happened
The Francesca Gino scandal shook the academic world, exposing fraudulent research practices at one of the world’s most prestigious institutions, Harvard Business School. This episode unpacks the details of the case, from the initial discove
Can I fool veteran marketers with my AI fakery?
I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing. You’ll learn: Why AI-generated content i
The experiment every marketer should know
From curing scurvy to shaping billion-dollar business strategies, this is the story of the most important experiment in science and its profound impact on our world. ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list C
