How FC Augsburg are capitalising on the World Cup | 2026 FIFA World Cup

If you’ve ever wondered how elite clubs in Europe use the World Cup to improve things back home, you’ve come to the right place!

On today’s OTC Special, Andy is joined by FC Augsburg CEO Michael Ströll and Sporting Director Benjamin Weber to discuss how they are utilising the world’s biggest tournament to benefit their club.

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On The Continent is your definitive podcast for European football. Subscribe for new podcasts every Thursday and Friday throughout the 2026/27 European football season, covering the UEFA Champions League, Europa League, Conference League, La Liga, Serie A, the Bundesliga, Ligue 1, the Süper Lig, Eredivisie, Liga Portugal and more.
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