7. You Reap What You Siembra

New kid on the block Ruben Blades moves from Panama to New York City. He gets a job in the mail room at Fania Records, where he tries to pitch his music. Eventually, he gets executives to listen to what he has to offer and lands a collaboration with the legend Willie Colon. But their idea for an album is met with skepticism from music executives, who are later – very dramatically – proven wrong.

Listen to the Music Behind Our Thing: The Birth of Salsa in Nueva York playlist here (open.spotify.com/playlist/1MuMJHi0i2MWyIqCiUug…).

Archival courtesy of The Bronx County Archives at The Bronx County Historical Society Research Library, Maria Hinojosa for Latino USA, Craft Recordings, a Concord company, and Aurora Flores Hostos Interview. This episode also utilizes fair use clips from WBAI Radio, Third World Newsreel Film Collective - El Pueblo Se Levanta, FOX 5 New York, Tik Tok, and Vox Media.
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