Is Your Mission Real or Just Branding? How to Tell (and What to Do About It)

What happens when your mission statement no longer fits the company you're building? For Chase Warrington, Head of Operations at Doist, that question wasn’t rhetorical—it was a radical prompt that reshaped their culture. In this candid, live conversation recorded from the lawn of a remote work conference in Austin, Chase and David Rice unpack how purpose gets defined, tested, and redefined in remote-first companies—and why so many organizations still get it wrong.
We dig into why aligning your purpose with actual customer needs isn’t just a branding exercise—it’s a cultural imperative. Chase shares how Doist uses radical candor, documented values, and consistent reinforcement to build a culture where purpose isn't wallpaper. It’s a mirror. Whether you’re trying to refresh your mission statement or just make it mean something again, this episode offers a grounded look at how to move from performance to authenticity.
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