Prompt & Loss - Ep2 - James Fry

Intuit says early users of its new embedded AI are saving 13 hours a month. Daniel thinks that’s a modest claim. In this episode of Prompt & Loss, he’s joined by James Fry, founder of Fry Accounting, to work through what embedded AI actually means for how firms price, deliver and stand behind their work.
The conversation gets straight to the uncomfortable bit: if compliance takes half the time, do fees halve too? James argues accountants have long been their own worst enemy on compliance pricing, and that clients pay for output, not hours. But he admits the answer depends on how you package it.
From there: why “advisory” is still a word nobody can define, how James went from cynic to daily user of AI in Xero, and the question most firms haven’t answered: who signs off work the AI did? Daniel shares the story of a colleague who saved a month of work pulling data off PDFs, then went quiet when asked how he’d verified any of it.
Plus the quickfire round, and a strong case for the best non-work use of AI yet.