Dating apps

They promise to help you find 'the one' but dating apps face a strange economic incentive: every successful match means losing two customers. This week, Carmel Crimmins digs into the multibillion‑dollar business of online love - how apps keep you swiping, why Gen Z is pulling back, and whether AI could rewrite the entire model.

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Produced by Eliza Davis Beard and Ethan Plotkin

Sound engineering and music by Josh Sommer

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Further listening

Is Big Tech too big to slow down? (reuters.com/podcasts/big-tech-2026-01-14)

AI (reuters.com/podcasts/ai-2024-11-20)

Baby Slump (reuters.com/podcasts/baby-slump-2024-09-11)

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