#047 Track Zach Marshall #4: The Services Trap, Firing Customers, Chicken-and-Egg Problems

Topics:

(7:05) - Updates from Zach: hiring, firing, building software, and finding PMF
(13:41) - What drove the decision to focus more on the marketplace rather than services?
(20:18) - How different was it working with a fund rather than angels?
(23:03) - Cost cutting measures
(24:35) - What was it about services that made them not repeatable or scalable?
(37:00) - Fear mongering
(38:19) - Regional focused marketplaces
(41:07) - Corporate Enterprise focuses
(45:15) - Rebuilding community and staffing via website development
(50:38) - How does affiliate marketing discounts fit into your strategy?
(54:34)- Firing a customer
(59:17) - A bias for action, mixed with patience
(1:07:06) - What are your hopes for our next meeting?
(1:10:38) - Homework for the audience

Links:

Zach on Twitter (twitter.com/_zach_marshall)
Conterra Security (conterrasecurity.com)
Listen to Episodes 1-3 of this series (twitter.com/_zach_marshall/status/153198798835…)
The Art of the Start by Guy Kawaski (amazon.com/Art-Start-2-0-Time-Tested-Battle-Ha…)
Webflow (webflow.com)
Zapier (zapier.com)
AirTable (airtable.com)
New Illinois crime law going into effect (kfvs12.com/2022/09/07/illinois-set-eliminate-c…)

To support the costs of producing this podcast:
>> Buy a copy of the Navalmanak: navalmanack.com
>> Sign up for my online course and community about building your Personal Leverage: ejorgenson.com/leverage
>> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: angel.co/v/back/rolling-fun
>> Join the free weekly email list at ejorgenson.com/newsletter
>> Text the podcast to a friend
>> Give the podcast a positive review to help us reach new listeners
>> Name-your-price subscription monthly, annual, or one-time: app.omella.com/o/9Bufa
>> Follow me on Twitter: @ericjorgenson (twitter.com/ericjorgenson)
>> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter (twitter.com/ericjorgenson).