#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Links

Epic Gardening (epicgardening.com)
Kevin Espiritu on YouTube (youtube.com/@kevinmespiritu)
Creator Capitalists post from Eric (ejorgenson.com/blog/creator-capitalists)
Kevin’s first appearance on Smart Friends (ejorgenson.com/podcast/kevin-espiritu-epic-gar…)
Scribemedia.com/consult (scribemedia.com/consult)

Timestamps

(00:04:23) Kevin’s career leading to content
(00:14:00) What did raising capital unlock for you?
(00:20:36) Attaching a dollar value to your niche
(00:27:08) What is your high-leverage work today?
(00:28:24) What do you see for Epic Gardening over the next 10 years?
(00:29:43) What other places can this playbook work?
(00:37:29) Being *good* on every platform
(00:39:00) Not thinking about “Marketing”
(00:40:41) Is it easier to start with media and attach commerce after?
(00:46:52) The importance of authenticity
(00:53:55) Q&A
(01:03:00) Wrap up

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