Bad News, Social Media, and Digital Campaigning in Britain, with Dr. Mark Pack

Dr. Mark Pack (markpack.org.uk), President of the Liberal Democrats, guests to discuss his new book: "Bad News: What the Headlines Don't Tell Us. (amazon.co.uk/Bad-News-What-Headlines-Dont/dp/1…)" We talk about some of the flaws of election campaign coverage and how to be better consumers of news using social media. Dr. Pack also shares his insights on digital campaigning in Britain, where he ran digital operations for the LibDems in the 2001 and 2005 general elections.