Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen

Dr. Michael D. Cohen (michaelcohen.us), CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections.

We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign.

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