5: The Company

Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions.

Map: Heinemann’s national reach (apmreports.org/story/2022/11/10/heinemann-sale…)
Read: Transcript of this episode (apmreports.org/episode/2022/11/10/sold-a-story…)

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