How to Give Up Everything to Save Yourself (ft. Matt from Yes Theory)

In 2021, Matt from Yes Theory, one of YouTube's biggest channels, revealed he was quitting the platform.Despite being an internet celebrity, Matt's story is a common one—about someone who gave away too much of themselves to be liked by others, and now desperately trying to get themselves back. In this episode, Matt and I unpack this familiar dilemma, as well as covering topics like codependence, managing success, dealing with parasocial relationships, determining when vulnerability goes too far, and much more.

CHAPTERS
Chapters
• 00:00:00 Introduction
• 00:01:59 Why Matt’s giving up his dream
• 00:09:00 The challenges fame brings
• 00:14:14 How to mature in the spotlight
• 00:17:45 The incredible story of Yes Theory
• 00:21:53 Losing boundaries in the world of fame
• 00:26:54 Performing, not living
• 00:27:58 How much of yourself to share as a creator
• 00:35:44 Matt’s top tip for being a creator
• 00:37:29 Intrinsic vs extrinsic motivation in creative work
• 00:43:52 Matt’s biggest takeaway from his career
• 00:48:06 How Matt went from hating to loving his book
• 00:51:56 What makes the Yes Theory team work
• 00:53:54 What’s next for Matt
• 00:57:28 Fuck, Marry, Kill

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