This fashion founder wants you to get “addicted to failing”

Welcome to Face to Face, a mini-series proudly presented by Dan Murphy’s. In this three-episode series, we're inviting you to sit down with three ambitious creatives who are cultural tastemakers, making a mark in their industry. They're the kind of creatives we'd love to sit down for a drink – or two – with. Today, we’re speaking to Priya McPherson, the Founder and Director of Melbourne-based fashion label, Sage Avenue.

Born from a love of vintage handbags, since launching Sage Avenue in 2023, she’s expanded into clothing, collaborated with brands like Abrand Jeans, and accrued a following so loyal that practically every single one of her label’s drops sells out. We talk about the highs and lows of being a young entrepreneur, the transformative power of a good outfit, and why acting on ideas when you’re not fully ready leads to success.

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Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying, and trying. We’re on Instagram @styleishpod (instagram.com/styleishpod/?hl=en) and TikTok tiktok.com/@styleishpod.

This series is made possible by Dan Murphy’s (danmurphys.com.au/spirits/all?gclsrc=aw.ds&…), the ultimate tastemaker bringing us the next generation of delicious low alcohol and non-alcoholic drinks. Head in-store or to the app (danmurphys.com.au/spirits/all?gclsrc=aw.ds&…) to be inspired and find your new favourite – and remember to choose to drink wise!

Your host today was Maddison Sullivan-Thorpe (@maddisonsullivanthorpe (instagram.com/maddisonsullivanthorpe/?hl=en)) and Priya McPherson (@priyamcpherson (instagram.com/priyamcpherson/?hl=en)) was the guest.

And here’s a link to the reccos Priya made throughout:

@mananamariee (instagram.com/mananamariee/?hl=en)

Mel Robbins’ ‘do it in the 60’ advice (vt.tiktok.com/ZSmoJGNaV)

Jens Grede’s ‘human capital’ advice (tiktok.com/@aspirewithemmagrede/video/75604163…)

Local label recs: Mode Mischief (modemischief.com), In Your Twenties (inyourtwenties.com), With Consideration (withconsideration.com.au), and TILD (tild.com.au)

Vintage shops: Salvos Moorabbin (salvosstores.com.au), Stupid Vintage (instagram.com/stupid_vintage/?hl=en), and SWOP (swop.net.au)

International labels: Ruby (rubynz.com), Peachy Den (peachyden.co.uk/en-au?srsltid=AfmBOooiOeFslG6M…), Gimaguas (gimaguas.com), and Paloma Wool (palomawool.com)

Style-ish's producers are Lucy Hunt (@lucyhunt3 (instagram.com/lucyhunt3/?hl=en)) and Cait Emma Burke (@caitemmaburke (instagram.com/caitemmaburke/?hl=en)), and our audio engineer is Mike Liberale. And a special thanks to Session in Progress (sessioninprogress.com.au/?gad_source=1&gad…).

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We’ll see you back here next Wednesday.