10. Building an AI-Driven Culture at HireBetter with Velveth Schmitz & Amy Ancira

Imagine collapsing hours of client-note consolidation into a single minute — and freeing your team to focus on what only humans can do.
That’s exactly what happened when two leaders decided to experiment with AI, not as a side project, but as a cultural transformation. One led with fearless curiosity, modeling adoption before asking her team to follow. The other paired process-driven creativity with custom GPTs that unlocked efficiency, strategy, and presence.
The result? A recruiting firm that turned skepticism into advocacy, wrote its own AI policy, redesigned training with predictive data, and built a culture where automation handles the busywork — so people can show up more human, more connected, and more strategic.
Today’s AI-Driven Leaders are Velveth Schmitz, CEO of HireBetter, and Amy Ancira, Chief Experience Officer.