#192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents

No business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate.

Show Notes: Access the show notes and show links here (podcast.smarterx.ai/shownotes/192)

Timestamps:

— Intro

— Question #1: AI Leverage for Marketing Agencies

— Question #2: The "Alien" Nature of LLMs

—Question #3: Responsible AI Mistakes to Avoid

— Question #4: Evaluating AI Platforms

— Question #5: Platform Consolidation

— Question #6: Building Internal Systems vs. Third-Party Tools

— Question #7: Data Privacy Concerns

— Question #8: Signaling Trust & Authenticity

— Question #9: Reinventing Workflows & Org Charts

— Question #10: How to Start Building AI Assistants

— Question #11: What You Should Never Automate

— Question #12: Scaling AI Too Fast

— Question #13: New Leadership Skills

— Question #14: AI Output Verification

— Bonus: AI Book Recommendations

This episode is brought to you by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: cloud.google.com

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