#234: How HubSpot Is Reimagining the Entire Customer Journey With AI Agents

For twenty years, the percentage of time a B2B sales rep spends actually talking to customers has barely moved. Jon Dick, chief customer officer at HubSpot, thinks AI is the first thing that genuinely breaks that constraint, and he has three years of rebuilding to point to.

In this AI Transformations episode, Jon takes Mike Kaput through HubSpot's agentic go-to-market model: the AEO strategy built for answer engines, the AI SDR handling most website chats, the assistant that moved win rate, and the org change that put every AI engineer under one leader.

Show Notes: Access the show notes and show links here (podcast.smarterx.ai/shownotes/234?utm_source=p…)

Timestamps:00:00:00 — Intro

— Meet Jon Dick

— What HubSpot was trying to solve

— How the transformation got started and where it stands today

— Beyond individual use cases: demand creation and AEO

— What's HubSpot native, and how they pick models

— What had to change organizationally

— Why centralizing beat the pod model

— What got messier along the way

— Results across the board

— Why HubSpot's go-to-market context is the advantage

— Advice for leaders earlier in the journey

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: cloud.google.com

Visit our website (podcast.smarterx.ai/?utm_source=podcast&ut…)

Receive ourweekly newsletter (marketingaiinstitute.com/newsletter/?utm_sourc…)

Join our community:

Slack Community (smarterx.ai/community/?utm_source=podcast&…)

LinkedIn (linkedin.com/company/smarterxai)

Twitter (x.com/aishowpod)

Instagram (instagram.com/marketing.ai)

Facebook (facebook.com/marketingAIinstitute)

YouTube (youtube.com/@aishowpod?utm_source=podcast&…)

Looking for content and resources?

Come to our nextMarketing AI Conference (marketingaiinstitute.com/events/marketing-arti…)