The satisfying downfall of the influencer economy

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Is it the end of the influencer era? In this episode I discuss the lies and exploitation keeping most influencers relevant. I'll also get into some data and history because the math ain't mathing y'all.

PS I highly recommend watching this on YouTube (youtu.be/ZsT35rqLE10) so you can see the visuals <3

Timestamps:
0:00 Intro
10:12 Why do they all look the same?
13:26 The rise of the middle class influencer
17:33 How influencers prey on your insecurities
35:40 Is being anti-influencer a disguise for misogyny?

If you get ads at the beginning of this episode, add ~3 minutes to the timestamps

Sources:
• Creator Earnings Report 2023 (neoreach.com/reports/2023-creator-earnings-rep…)
• From Norway to Wisconsin, children want to be social media influencers when they grow up (theconversation.com/from-norway-to-wisconsin-c…)
• The Creator Economy Has a New Middle Class (financialpost.com/pmn/business-pmn/the-creator…)
• The Post-Pandemic Workplace: The Experiment Continues (gallup.com/workplace/657629/post-pandemic-work…)
• Report: How Brands Can Succeed at Influencer Marketing (intel.morningconsult.com/mc-content/analyst-re…)

Episodes mentioned:

• The dark side of "sprinkle sprinkle" (listen on Spotify (open.spotify.com/episode/3x6v1M4flfSwpmPYB4Ieg…) or Apple Podcasts (podcasts.apple.com/ca/podcast/the-baddest-bitc…))
• Everything you need to know about your menstrual cycle & how to sync it with your life (listen on Spotify (open.spotify.com/episode/3WpVnVUGUnRPHbJFynbx7…) or Apple Podcasts (podcasts.apple.com/ca/podcast/the-baddest-bitc…))
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🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.

👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.
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