Ragged Edge - A Serious RECOMMITMENT, the industry needs more of this, BRAND is built from the inside out

Ragged Edge recently launched their new positioning and brand refresh, they are calling a “Recommitment.”A renewed declaration of who they are today, what they stand for as an agency, and how they choose to show up.The launch of their new website took the industry by storm and has undoubtedly set a new benchmark for how design studios present themselves in 2025.In this episode, we talk about the challenges of rebranding yourself while running a busy studio, the importance of measuring real-world impact, and how to communicate it meaningfully. We also dive into what’s next for the Ragged Edge team and share some sneaky insights into how you might catch their attention if you’re thinking of throwing your portfolio their way.This was an unforgettable episode, at times emotional, always honest, and full of generous wisdom.Thank you, Max, for such a thoughtful and inspiring conversation.We’re proud to call you friends and grateful for everything you and the team are doing for our industry.check out www.raggededge.com