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Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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87. Ski Areas
When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary Crockett shreds the pow. This episode was originally published on April 6th, 2025. Hosted by
86. Toothpaste
We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit. This episode was originally published on March 30th, 2025
85. Executive Recruiters
When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network. This episode was originally published on
84. Mall Cops
Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. This episode was originally published on March 16th, 2025. Hosted by Simplecast, an AdsWizz company. See https://pcm.ad
83. Game Show Winnings
How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. This episode was originally published on March 9th, 2025. Hosted by Simplecast, an AdsWizz company. See https:/
82. Chain Restaurant Recipes
A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. This episode was originally published on March 2nd, 2025. Hosted by Simplecast, an A
81. Guide Dogs
Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. This episode was originally published on February 16th, 2025. Hosted
80. Going-Out-of-Business Sales
Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal. This episode was originally published on February 9th, 2025. Hosted by Simplecast, an AdsWizz company. See https:
79. School Photos
Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera. This episode was originally published on February 2nd, 2025. Hosted by Simpleca
78. Porta-Potties
They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream. Zachary Crockett lifts the lid. This episode was originally published on January 26th, 2025. Hosted by Simplecast, an AdsWiz
77. Hand Models
You can be a top model and still not get recognized on the street — as long as you keep your cuticles healthy and your moons white. Zachary Crockett points a finger. This episode was originally published on January 19th, 2025. Hosted by Sim
76. Hotel Art
A watercolor of a harbor? A black-and-white photo of a pile of rocks? Some hotels are trying to do better. Zachary Crockett unpacks. This episode was originally published on January 12th, 2025. Hosted by Simplecast, an AdsWizz company. See
75. Butchers
Before beef ends up at your favorite steakhouse, it passes through the hands of a trained specialist with an encyclopedic knowledge of bovine anatomy. Zachary Crockett chews the fat. This episode was originally published on January 5th, 202
Amazon Was Supposed to Kill the Bookstore. James Daunt Had Other Plans | Better in Person
He started with one small shop in London. He has since resuscitated both Barnes & Noble and Waterstones. In this episode of Stephen Dubner’s new TV talk show, James Daunt tells Stephen exactly how he does it. If you'd like to see the video
74. Fonts
Behind almost every character you see displayed on a page or a screen, there’s a complex — and sometimes lucrative — web of licensing deals. Zachary Crockett is just your type. This episode was originally published on December 15th, 2024. H
73. Used Bookstores
Americans throw away 320 million books every year. How do some of them find a second life? Zachary Crockett is just browsing. This episode was originally published on December 8th, 2024. Hosted by Simplecast, an AdsWizz company. See https:/
72. Helium
It’s unreactive, lighter than air, and surprisingly important to the global economy. Zachary Crockett goes up an octave. This episode was originally published on November 24th, 2024. Hosted by Simplecast, an AdsWizz company. See https://pcm
71. Mannequins
Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose. This episode was originally published on November 17th, 2024. Hosted by Simplecast, an AdsWizz company. See https://p
70. Prison Labor
Incarcerated people grow crops, fight wildfires, and manufacture everything from motor oil to prescription glasses — often for pennies per hour. Zachary Crockett reports from North Carolina. This episode was originally published on November
69. Highway Signs
It takes millions of giant green placards to make America navigable. Where do they come from — and who pays the bill? Zachary Crockett takes the exit. This episode was originally published on November 3rd, 2024. Hosted by Simplecast, an Ads
68. Zoo Animals
When a zoo needs an elephant, or finds itself with three surplus penguins, it doesn’t buy or sell the animals — it asks around. Zachary Crockett rattles the cages. This episode was originally published on October 27th, 2024. Hosted by Simpl
67. Tow Trucks
Tow-truck drivers: roadside rescuers or car confiscators? Zachary Crockett gets hooked. This episode was originally published on October 20th, 2024. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about
66. Stradivarius Violins
Why are these 300-year-old instruments still coveted by violinists today? And how do working musicians get their hands on multimillion-dollar antiques? Zachary Crockett is not fiddling around. This episode was originally published on Octobe
65. Stock Photos
Making money in the stock image business requires a sharp eye for trends, a very specific type of model, and a race against A.I. Zachary Crockett takes his shot. This episode was originally published on September 29th, 2024. Hosted by Simpl
64. Sushi Fish
How does a fresh tuna get from Japan to Nebraska before it goes bad? And how does its journey show up in the price of your spicy tuna rolls? Zachary Crockett gets schooled. This episode was originally published on September 22nd, 2024. Host
63. Botox
Why do millions of people pay to have one of the world’s deadliest toxins injected into their faces? Zachary Crockett looks surprised. This episode was originally published on September 15th, 2024. Hosted by Simplecast, an AdsWizz company.
62. Title Insurance
Almost everyone who buys a home spends thousands of dollars on title insurance. Most of them don’t understand it, and almost none of them use it. So why does it exist? Zachary Crockett closes the deal. This episode was originally published
61. Pigeons
Once considered noble and heroic, pigeons are now viewed as an urban nuisance — one that costs cities millions of dollars a year. Zachary Crockett tosses some crumbs. This episode was originally published on August 25, 2024. Hosted by Simpl
60. Money Laundering
How do criminals turn their ill-gotten gains into taxable income? And how does law enforcement stop them? Zachary Crockett follows the money. This episode was originally published on August 18th, 2024. Hosted by Simplecast, an AdsWizz compa
59. Restaurant Reservations
Thanks to online booking platforms, the way we make reservations has changed — but a table at a hot restaurant on a Friday night is still a valuable commodity. Zachary Crockett books a four-top for 7 p.m. This episode was originally publish