Why Yes Theory Said No to a $1,250,000 Movie Deal and Edited "Project Iceman" Themselves

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It’s every filmmaker’s dream, $1,250,000 dollars to make the documentary you’ve always wanted. But Yes Theory said no. “Project Iceman” is a documentary about the man who completed an Iron Man Triathlon in the most dangerous place on earth, Antarctica. Even more impressively, this movie was funded entirely by the subscribers of the YouTube channel Yes Theory. We sat down with Ammar and his DP/Editor Victor. In our conversation, we explored how the editing process was challenging, how they prioritized emotion in their visual storytelling, and what this means for the future of YouTube filmmakers.

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