Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951

0:00 What is your highest ROI or best social media channels right now? Between the ones that you're working on. YouTube. YouTube? All right, that's number one. Yeah, I would say probably YouTube and Instagram. What about you? I would also agree that YouTube and Instagram are my number one and number two. Yeah.

0:18 And yeah, that goes for everybody. I actually did a huge video that broke down all of our lead flow and where it came from. Did you read? Did it get good views? Crushed. So much to link it there. Oh my God. And so, and so I think the way to think about it, and I ranked them kind of ST or whatever, but it was like how much discoverability is there?

0:39 How easy is it to generate kind of purchase intent so they cost action? And so I'll tell you something that we found from school is that Instagram generates significantly more traffic than YouTube does, but YouTube traffic converts at like three or four times the percentage. And so YouTube is still for most because a lot of people who are on school who have communities have some content of some sort.

0:59 And again, to be clear, some people have like a thousand followers that you don't need a lot. You just need something. And so the people who have it, they track work as we can see attribution. YouTube is making them more money even though Instagram sends more traffic. But the first one and two for most people are going to be those buckets.

1:15 We have seen that people do well at monetizing TikTok if they send the traffic to Instagram. Don't tell them. Don't ask me why, but that's literally the CTA that they'll have inside their bio. So just a tactical hack for you. If you have trouble monetizing your TikTok, make the CTA like DM me on IG. And then that enters like the Instagram world and for whatever reason, people are way more likely to do commerce and transact on Instagram, especially for more expensive stuff.

1:39 Now, that being said, you've got podcasts, you've got emails, things like that. Those are what I would consider a middle of funnel. People don't really get discovered. Like no one's like, I just found this new email. You know, newsletter. That doesn't really happen. It's follow up. And podcasts, honestly, nowadays, very tough to get discovered via podcasts.

1:55 More realistically, you repurpose your YouTube content as podcast material and people discover your podcasts through your YouTube content. So if I had two platforms that I would bet on, it would be YouTube and Instagram in terms of monetization. And I've just seen that across creators. Nice. How did you guys meet?

2:14 Real Greg. There you go. That's my question. Yeah. We met on Bumble, Greg. I don't know if you've heard about it, but it's a dating app. And Alex had, I think his profile was like, I look sick. Own, own, it's a four gyms working out whiskey. She bourbon, expensive steaks, expensive steaks, sorry, sorry, sorry.

2:36 Something cheesy. And then you had a picture of you. She says, as she, as it converted her. And then, then you had a picture of yourself from college in the water from spring break. My, my, she says that I was 25. College was not like that long ago. I know, but when I met you, I was like, you don't look the same.

2:55 That was bigger. And then we met for Froyo for our first date. And I think Alex wrote me off immediately because I have a backtack. I did. And he saw it with, by the way, I got one. I was like 18 and drunken high. So sorry, but yeah, it's tough. Then you immediately were like rude to me. Not rude, but you just were very.

3:15 Trying to get the date over with. Neutral. And then we sat down and started talking. And then you warmed up. And then I realized that you needed to eat. And that was part of it. And then once you had the food, I think you were much friendlier. Nothing like sprinkles the chew of the day out. All right.

3:28 I'm going to ask you a follow-up that's business related. Me? Okay. What do you want to ask me? Okay, give tips on how to get into a relationship when you're working to get to your best life. Like start a business and risk stuff. I know what that means. Crazy, crazy. I think it's funny when people say I want to have my best life as if a relationship is not part of your best life.

3:46 By the ironic, because like we, for example, have like built our lives together, I think it depends on what kind of relationship you want. But in general, people are like, well, it's just really hard at all time. I'm like, well, what do you think it's like when you're in a relationship like the... Even less time.

4:01 It's even less time. So, yeah, it's interesting. It's tough out there. It's tough out there. Damn, if you do, damn, if you don't. I think it's one thing that you said to me last night, actually, was you were talking about something. Not convenient. What? It's not convenient. Yeah, it's not convenient.

4:17 And I think that's the thing is it's like right now. We have this big societal narrative that everyone should maximize all options. And so it's all about freedom and independence and like maximum efficiency. Yeah, don't let anything tie you down, all that kind of stuff. But the thing is it's like, I think it's about having options so that you can make a selection.

4:36 The goal is not to always maximize options. Because at some point, you need to decide. And so the easiest way that I can think about this is like, let's say you're like, I want to maximize the options to where I live, right? And so as a result, you'll not have a home anywhere. Because you're like, why would I be able to do the mountains and I want to be able to do the valleys and I want to be able to do the desert and I also want to be able to do the snow.

4:58 And the thing is, there's no location that does all those things, right? Unless you're in the Dubai Mall. But the idea follows, which is to say like, in order to reap some of the rewards, you do need to pick. And when you pick, we define commitment as the elimination alternative. Which means that you're like, you said differently, you cannot have a lifelong partner and then also have ultimate optionality.

5:18 If optionality is the thing that is more important to you then you will not have a lifelong partner. And that's the choice. And to be clear, I don't think either it was the same as anything wrong with that. Just know the trade you're making. Yeah, it's not convenient. I mean, it's like pursuing anything in life.

5:31 It's like it's not going to be convenient and is it worth the trade? Yeah, Aiden Watson, I'm going to go definitively yes for pineapple and pizza. Preferably, pineapple is in jalapeno. And I speak very, very aggressively about that. I like orange with pizza. Yeah, because you're a rancher. Rancher mac and cheese on the inside.

5:49 Okay. I don't find apple too, but I like ranch and pineapple rather than jalapeno and pineapple. jalapeno is spicy, spicy and spicy out. Okay. So juice. Everyone knows that's true. Jesus, what are we? Am I asking? I asked you, so you asked me one. He's like, I'm going to ignore that. We don't talk like this on my channel.

6:09 I don't care. Pick one. Me? Okay. Two years super fan at 19. I've consumed all your content. Mm-hmm. Thousands of gold calls, pushing seven figures. How do I get in a personal relationship with both of you? Didn't expect that one. That's a good twist. Sorry about that. I couldn't have ignored that one.

6:27 Had I read the whole thing? Gets it 50 million. That's not even true. I know. I don't know. I don't know. To be honest with you, man. Actually, there is a way, which is like if we have a role and you're like, I want to spend five years learning and lead something, you can apply for a role at ACQ. That's actually the way.

6:50 The fairway with our team most of the time. Yeah. Oh my God. I mean, we have like 18 exits on the team. Like, we have a lot of people who started business, found out businesses, sold them, and then joined our team. So, yeah. All right. I'm going to ask you one last question. Oh, one last one. That's going to be good.

7:08 Mm-hmm. Okay. I think I diagnosed with ADHD. And I suppose it explains a lot of the inaction I've always had. Should I just try to take meds for it or is that cheating? Or should I just try to use willpower for more discipline? Or should you give me this one? Well. What if people told you? Oh, my God.

7:25 How many times have you been diagnosed with something? Well, diagnosed or people saying that I actually need to use flu. So, I'll tell you a speech that I gave to someone that I cared about deeply. Who let ADHD and other letters, I think, ruin their lives. And so, when I had the conversation with this individual, I said, what you see as a handicap, I see as a superpower.

7:55 And it's all how we frame it. Somebody who has ADHD or ADHD typically has a harder time of bending tasks and can focus on one thing for extended periods of time. The issue is that, like, when that happens, it's like everything else disappears. And so, the idea that, like, you have something or don't have something, Medicaid, don't Medicaid, I'm not a doctor or listen to your own letter or legal disclaimer we'll put below here.

8:20 But at the end of the day, like, shit needs to get done. And most of the time, you have other things in your environment that are more interesting to you than the task at hand. And so, I will explain how I work and different people work in different ways. What has worked well for me is somebody who's very easily distracted is that I remove all stimulus from the environment.

8:39 And so, let me give you an extreme example. If I were locked into a room that had no corners, all white, everywhere around. And there was nothing but a single black dot on the wall. What becomes the most interesting thing that gathers all my attention, the black dot? And so, there's probably a black dot in the room that you are right now watching this.

9:00 But you haven't noticed the black dot because there are other things that are competing for your attention. And so, in order to focus, focus is through subtraction, not addition. There is no productivity hack that works. The only one is by removing everything else that removes productivity. And so, somebody who is fully focused does literally nothing but the work.

9:21 And the best way to make sure that you do nothing but the work is to make sure there's nothing else to do but the work. And so, fundamentally, I think for you, you would get a larger lift in your throughput or your work capacity by removing everything else that you do that is not what you intend to do.

9:39 And that is my productivity hack for you. So, whether you want to medicate yourself or not, that's your call. I don't think it's going to change much. I'll say it differently. There's a lot of people I know who take Adderall who still can't get shit done. So, I don't think it's going to be like, you'll probably benefit more from just exercising.

9:59 And limiting the stimuli in your work environment so that you have minimal disruptions. And I think what you need to do is you need to confront the work. The reality is that most times it takes significantly less time to accomplish a task than you think it does once you begin. But you delay longer from beginning the task than the entire task takes in totality.

10:20 So, this is the classic. It takes 20 hours to become proficient at almost any skill. It's just that people delay the first 20 hours by a decade. You just keep waiting for some perfect environment that's ever going to happen. That was a great answer. Thank you. I appreciate that my love. Shall we wrap?

10:37 We shall wrap.