The Easiest Way to Make More Money With the Same Audience. Hormozi Hotline | Ep 924

0:00 Promosy hotline coming in hot There we go spicy here's summit if you only need med ads. What would you do? Faster to make 10k only with one type of average method Well, then just use med ads if you're only good at that then just use the thing that you're good at Okay, loose foot bleeds us 15 to 20,000 with YouTube business okay podcasts about soccer and Spanish awesome dude congrats I've been making the same amount per year. I've been focusing on the content and not on the business. How can I scale this up? Okay, so I'm gonna bet that you probably have so I actually don't know what your monetization vehicle is So I don't know if you're doing sponsorships or if it's ad revenue I'm gonna guess that it's one of those two things because there's the way you described it

0:43 You probably if you were selling something you probably would have mentioned your product So I'm gonna assume that you don't have a product and that you were just basically a media business Which there's nothing wrong with that So if you want to so think about it like this there's there's a couple ways you can grow the business Number one is that you can sell more media spots That's the easiest thing you could do to grow the business So that would be like outreach to other people who have Who buy media in your type of business and are willing to buy more ad spots That's like thing one that's gonna be capped though based on the amount of eyeballs and impressions that you're getting But that would be like the fastest lever

1:14 The second You know thing that would take a little bit longer would be like I'm gonna keep what I have then just gonna expand my channel So I can charge more with the ones that I've got that'd be the second way The third way is and this is a this is a smart cookie way of doing it is it depends on how much Getting in the game you want to be right and so when you have a media business like you do I see this as this big continuum Of risk and reward okay, so if you want you know low risk Here and then you've got high risk and potentially higher reward You're on this side and I'll walk you through the options that you have besides what I just outlined So the the lowest risk thing that you can do is you can just be affiliate which means that you send traffic and you get paid after the sale

1:57 All right, that is the the single easiest thing you can do The next thing you can do is you can do media sponsorships, which is what you're doing right So now you're saying hey, I want to get paid no matter what I don't care what your outcomes are okay Oops, let's just say shit. All right, whatever you get to do media sponsors The next level that you can think about is you can do white label okay Which means that you can go and Find a product that you like you can drop ship it or you can like you're not manufacturing anything like that But you white label it and you put your brand on it and people buy it from your channel The next thing you can do is you can do a minority Deal Which is where you find an existing product that you like a lot so maybe it's one of your bigger sponsors and say hey

2:39 I will make this you know more exclusive for me, but I want some points of equity I want sort of royalty or revshear on what I can bring you and so that gives you a nice mix of Upside today and upside down the line and you trade some sort of exclusivity with that now. You don't have to do Exocity obviously depends on the size of your brand But those are things that you could explore now the last and most risky but highest reward would be you own 100% right so you actually just you build your own product or service and you have free advertising from your existing media business to go sell that But I'm gonna own a warn you That's getting into the game like you're getting into the business of business

3:18 And so these two are significantly easier this one is pretty easy to I might flip these so like one two and minority deal You basically just keep making media and you just change the economics of how you make media White labeling and you owning your own thing are you really getting into the game of business You owning a product that you can sell will for sure be the thing that can get you the most money It's also a distraction if you don't have the resources Cool So hopefully they give you a little bit of outline in terms of like how you can think through How to make more with the existing you have but the the easiest things here is more eyeballs If you're already just like I don't want to change anything just get more eyeballs make more media or

4:00 increased sponsors That would be the easiest fastest that you could do all right cool. So with that her Rosie hotline Craig Welcome to the show welcome to the channel You guys dig in this live stream stuff. I think this is fun. This is so much more fun for Okay Craig mute me in the back You good You don't sell that Craig Oh, I'm Corinne Corinne okay rock and roll well Corinne tell me about the business Okay, okay, so you're doing eight three K month right Yeah, three K month Your ad spend is three K per month Got it. You're an influencer. Okay. We'll let's say GLP one. Okay, so you're doing you're doing Got weight loss stuff. Okay cool, and then your constraint is attribution issue. All right

4:56 so So you're doing eighty three thousand won't give for you. Okay, so what's profit on that right now? So Let's see I'm like nervous. We gave it a good scaling workshop, and it's not all it's not all GLP one, but overall our business Let's see a couple months ago was the revenue was 856 and then 389 and then the EBITDA was 544 856 was a few months ago or like last year The last 12 months. Okay, God. I was like girl what happened Okay, got it so so so you're going up you're at a three hundred million dollar run rate fine So what's the issue so so you have your audience you solicit the audience to go buy GLP one stuff Do you have an affiliate or sorry? Are you basically acting as an affiliate to somebody else?

5:50 Correct. I acted as an affiliate to lots of different brands This is the one that we get paid back on the quickest, so that's why we're trying to run ads Yeah, but our ads that that I think that we're not converting because we can't actually hook up to their back end Word, okay, so you would need you just need to add you do you have software for ad attribution?

6:15 No, yeah, just literally hook like this is a one-time setup. It'll probably cost you between Lewis, what are what's the range for like ad tracking software cost? Yeah, it'll be like call it like on the low side like maybe 500 to a thousand and then it kind of tends to scale up with your Your spend level So it'll probably be a thousand-ish call it, but sometimes more to get the attribution So what it'll do is it'll then feed back the data to Facebook so that you can get a conversion mechanism in place And just like short in the loop, but that's like a Google search on YouTube and how to set it up And most of those most of those are B to B SaaS so they'll have some sort of concierge that'll do the setup with you like super solvable

6:54 Okay, even if I don't own the GLP one company see that's a little harder That's a little harder if you don't own that now they still might be willing to install your pixel on their page if you're like a big affiliate for them Okay, cuz that's been our eternal struggle send like I would just ask I'd be like hey, I want to spend money to advertise your product Can you give can you install my pixel on your page?

7:20 A lot of people are willing to do that you're gonna send me money. It's like sure Go for it. Okay Okay, is there any other work around as an influencer? Well, let me do let me give you one more detail on this you can have them clone the page Right, so that's not like you're not getting their data or anything like that So clone the page and make it Karin's page, right? So GLP one four slash Karin or whatever And that page is only for you and then you install only your pixel on that page That way it's not like you're like using their data or anything like that So there'll probably be far more likely to be like to to to do that with you Okay, okay Beyond that though. Yeah, as an influencer. So number one get the get the tech stack number two

7:59 Ask the people who you are doing this affiliate stuff if they'll just clone the page and install the pixel there So you can spend more money so you can make them more money The next thing though a a third door how big is the company that you're dealing with How big they've been in business for a little over a year, but she's been doing Telehealth for 10 years. Okay. Well, I was going for size of revenue, but What what I would suggest no you're fine or about it. So what I would suggest doing Is say hey, I'll make ads for you And my normal affiliate commission. What's your normal commission percentage For them 40% 40 right so I say hey, I will do this deal with you where you give me 20% instead of 40

8:47 But I'll make ads for when you can run them Okay, and then they're funding the cash and you get paid 20% and then you'll go back and forth will be negotiation, but the end of day it's free money for you Yeah, I don't know if they'll do that because it's like a direct sales company So if they do it for one person I have to do it for everyone. They don't they don't have to do it for everybody They can say that's something that they unlock after you do you know you hey if you if you make us $50,000 a month And you have a larger getting following we'll put money behind ads Okay, I mean I would do that as a business owner Like if you have a massive audience of the times your customers that I have like sure like I'll spend the money

9:25 And like the beautiful part for you is that you're gonna get your brand more recognized, right? So you're gonna get free exposure. You're gonna get paid to do it But it makes sense for them because your ads for sure will decrease CAC by more than 20% then then they're standard Whatever ads they have Okay, right? So that's that's door three door one is obviously to like just clone the page get ad tracking set up And then you can run your ads. That's like that's the super easy one Okay, all right. Feel like you need that Yes, all right rock and roll. This is fun. Let's do this again some fun. Thank you Yeah, all right dogs are great Okay to Shana I'm an online fitness coach. You got my clients from YouTube

10:07 I post one long form and four to five short to do by the way excellent framing for this like everyone modeled to Shana How can I scale my business to 10,000 a month? I get about five to ten leads a month. Okay So I'm gonna guess that the content itself is not good enough Number one, and I don't know anything about you. So I literally just saw a tiny little icon I'm gonna say something that's gonna be borderline borderline. It'll be borderline. All right So my team can't stop me. All right, because it's live to deal with it. So I you know, I won't make this about you. I'll tell you a story. So friend of mine Obviously come from the fitness world. So I know I do something about this Was in the fitness space and he was you know listening to you know all the people and making content and doing the stuff

10:50 And he wasn't as consistent as he should be but like he was he was doing stuff And the big issue when I was talking to him. I was like bro, you don't look and shake You're not in shape and so I don't know if that's your situation now You have to like look in the mirror quite literally and be like do I have a body that people aspire to have And like I told you know this particular individual I said you got to go pro man I was like if you want to be a professional I was like you got to look like this is what you do like full-time like like you go and like this is not this is not Negotiable and so every business has this type of thing. It's like if you're a web design business and you have a terrible website

11:30 Like that it's sometimes it's the big obvious thing So I'll say number one. I would look there number two If you're getting five to ten leads a month and you're making one one was it long one from a day and then four to five short Today, is that what it was? That's a lot. That's a lot of content to only have five to ten leads a month So I don't know what your view count is on your videos But you can you probably need to make better content. That's like the absolute simplest thing is like you just need to make way better content number one I guess that's number two get in shape number one number two make better content number three You might not be soliciting your audience So one of the easiest things you can do I mentioned this earlier is like you can have people just directly DM you on Instagram

12:10 and if your content is Holy on YouTube then you need to direct them to a platform where you can more easily have a conversation right conversions have in conversations all right, and so I would say Send them to a calendar or put a calendar link for people to just book a call straight with you So I don't know how you're collecting leads But if it's like an opt-in or something like that like you can probably just put a straight calendar link on all the places that you Made content so there's five if you're on YouTube So you've got your profile bio number one number two You've got your pinned comment underneath of every single one of your videos number three You have your description, which you want to make sure that it's the first line with the link with some sort of big reason to why they should click it

12:52 Number four is gonna be community posts on YouTube like you should post your community posts And number five is you got in video So a third of the way through a video you make a quick call to action to whatever it is might be like Hey, by the way if you like this then you might want to come you know Buy more of my stuff or work with me directly whatever it is And I would say if you're in the fitness world then I would make my Make my CTAs around personalization and accountability That's the number you know one in two things that people want when they're trying to lose weight Is it want to be personalized to them and they want accountability?

13:23 So like what can someone not get from free internet content? They're not sure if this is right for them where that's personalized for their specific needs And they want somebody to like call them up be like hey stop being uh stop being Trying to keep this bc stop being uh stop being uh Man, I have so many words that are just not good A rotund individual Stop being a fatty. All right. They need to tell you need to hear that right. That's what that's what they need to hear I'm not saying that's what you would say obviously, but they want somebody who's gonna hold them down Okay, so with that being said let's rock and roll to let's see if Craig let's see if Craig will pick up this time So Craig Walking for Mosy Hallway what's up dude 18 thousand dollars 18 thousand dollars a month right that's where we're at

14:13 18k per month. Adds been a zero. Okay. Got it industries digital services. Yeah, SEO. Got it Yes, yeah, and you're selling to e-commerce. Yes, we are Okay, and the e-commerce brand is trying to so basically Because this is about a year old and We Like my best friend is a really good web developer. We joined forces Started like using hit network to get clients But what we've done around 25 thousand dollars in last 12 months right Prior to say we've never had a client churn But we're kind of like a glorified tech support department Yeah, what's what's the one with a credit card in the files? What's price point right point and We're basically building early at the moment. I don't know. I'm putting together like an offer funnel and everything

15:00 So don't do that. Yeah, it's like so so what okay, so what are you what are you building right now in average? Um Like 50 pounds an hour say so like $70 or so Right, this is you and I'm trying to And with one other full-time developer a few freelancers and everything so what we do offer like you know We do SEO we do good web development pfc and some CEO stuff It's kind of like we need to really rain in on our ideal avatars. I kind of I feel a bit silly because you've already shown me what to do. I need to go maybe mine and get a ton of weeds Get them get our ideal avatar. Well, you do need to change your offer. You speak to you So you do need to change the off. Yeah. Yeah, the offer sucks For sure. Yeah, we need an offer

15:47 Did your son of people were doing 30 to 100,000 a month right Yeah, well that's the target audience some other some are a bit smaller, but well whatever I mean I don't if you just heard I had who do I have on earlier I had Liz I think Liz is doing 600,000 a month doing many chat automation and she's selling to e-commerce owners doing 25,000 a month And she's selling six came up right. Yeah, you're selling like yeah, yeah a hundred dollars a month Yeah underpriced Yeah, you're wildly underpriced, but we have to tweak the offer and the pricing together So I would want to say like can we say like we'll get we'll you know, we'll place 10% or 20% of your traffic with SEO within a year And our services are I don't know starter $2,500

16:33 $3,500 a month just to like get going Yeah, yeah, I have an offer. I'm starting to pitch on cold outreach if I can run that by you Okay Yeah, so I mean basically SEO industries like really commoditized by retainers So I'm trying to just ramp up cold outreach and basically offer people like a free personal I thought it as a lead magnet So I'll show them where the competitors are ranking where they're ranking and what they're missing out on They'll only give them a personalized loom sort of showing them Where it has improved and then we're going to do like a 28 day sprint to basically fully optimize the website as much as we can try and get them as many wins as we can in the first 28 days I wouldn't use the word audit the guarantee

17:13 Yeah, I wouldn't use the word audit because I think that sounds boring and not fun So I would say like look at like we will find you at least seven revenue opportunities That you can set up with the next three days for free Got you okay, and then you walk through it Yeah, way better you walk up through at least say hey you can do this on your own turn it over to you know a web company or we'll do for you Got you And I was thinking like a in terms of electric guarantee I was thinking maybe like we refunded a sort of 25% or cost like our profit margins something like that Yeah, that's fine Yeah, it's I'm trying to make it more compelling, but I I think I see all the tricky industries to sell right now. Yeah, I mean things that takes time for us here to work

18:01 Yeah Well, I mean we can do a lot in like four weeks and just show them like initial wins and trying because I'm trying to build the trust because you know Everyone's got a million SEO guys in their in their helps just like hey, you know, can you can you do yeah hurt Can you do can you like guarantee your own rankings like we'll get you in the top 10 or the first page or something It is tricky because it's like we could do everything right to go changes There are both them and you know there their cycles then so I try and pitch it as like we're gonna stack that odds in your favor But yeah, it's it's hard to guarantee results We could guarantee page speed but I mean that's not really the be all end all of the business

18:39 No Can you do anything around just traffic not necessarily ranks No I mean potentially Yeah, I mean, I like the seven revenue like if I'm just keeping it simple I think seven revenue opportunities. We're gonna lock these things. This is our price. You don't even have to worry about guarantee or anything like that for now Got you. Okay, so so just like one time one time can I lead by going to here you go and hopefully from there Bucacol maybe go into like the sprint Yeah, I mean, I would say like here's what it is. We can implement this in your business. Do you want us to put in your business great And so if you want have you read the money models book Yeah, yeah, yeah, yeah, I would use a wave fee offer

19:24 For you okay, so for everyone who's watching online all on this so a wave fee offer is the last offer I think in the continuity section and so when you have a business that like takes time for someone to get started You do an a B and you say hey option one You keep flexibility right and so you say hey, it's you know $25,000 and then it's $5,000 a month after that or I'll wave the 25 and it's $5,000 a month, but you got to stick for a year because it takes time for the SEO to work and the good news is that if we haven't made progress within the 90 days you can get out That would be my like second time okay cool like that. It's like you don't feel like you're giving it like but in 90 days if we haven't

20:07 Like you know what what to insert here, but if we have an X within 90 days then we'll let you out of the contract So instead of the gear the guarantees that we can let you out of the contract without having to pay the wave fee exit But if we hit our thing yeah, then you got to pay that to get out because I would have been the flexibility price Okay, gosh, cool. That makes a lot of sense. I appreciate it. Yeah, fuck All right, and just to take a second I always thought if we ever spoke I just want to thank you for everything that you and Trevor have done and to drilling everything down into a way that we can all understand could Yeah, when it when it's like when I'm overwhelmed and I'm overthinking it really helps so much to be reminded of

20:45 I would be the equation at the end of the day Well, I'm happy to hear it, man. Yeah, thank you, Matt. You're awesome. All right. All you all right. I'd say a friend went online talking about page 153 inside the off and not offers Excuse me money models book all right, so this is the last part of the continuity offers That's the wave fee structure I was just talking about okay Let's do Let's get kooky with it. Okay Andre file. Okay, so I run an AI cold email. Okay, so just give me one that I can pause it somewhere so I can read it Pause it anywhere just so I can read okay hold on Just some some deposits Thank you. Okay, so why okay, let's have I have a beauty salon. Okay, albus tube. I have a beauty salon in Romania

21:36 Most money come in for permanent hair removal the rest of people pay me rent. How can I scale it? Okay, permanent hair removal. Oh Jesus. I was thinking like I was thinking like I was like who was paid for this Body hair got it Ha, how can I scale it? I find it difficult to get customers and my cost are high. Okay Well, that's many program. Yeah, okay, most the rest the people they rent. Okay got it, so I mean, I'm gonna guess that you're I'm not sure if you're running ads You might be mispriced but usually like this is something that I call pseudomedical which is one of my favorite Spaces to be in because you have so much pricing power So I don't know the rules in Romania. I don't know if they're like super tough to to do pseudomedical type procedures

22:22 there, and I probably won't try and transit U.S. prices to you guys, but like I'm guessing I'll just do a relative. So the cost of a generic haircut here is probably some of the number of like $75 if it's like the commoditized haircut price, and the cost of laser hair removal for a package, we'll call it like six to eight will usually be like $2,500.

22:43 And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like your hair stuff that you do compared to your removal stuff, that might give you an idea of maybe that you're mispriced within Romania. Secondarily, I think this is a super visual in terms of the nature of what you sell in terms of before and after.

23:01 And so I think organic Instagram for sure will be like monster for you. And given how small Romania is, I think that that actually might work pretty well. So I would go organic first with before and after, so it's like easy to do. Google AdSense would be the second thing in terms of speed. So Google AdSense would be faster than posting.

23:21 And then the third is that I would run meta ads. That would be my like three-pronged approach that's like, we probably have to change the price. You probably need to sell bundles, not sessions. You need to make sure that you're priced appropriately. And then give it all of that, then we use this through marketing strategies.

23:34 Cool. All right.