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Comedian, Actor, & Impressionist: Matt Friend – Finding Your Voice, Reading the Room, & Why Laughter Is the Last Honest Thing
The Gstaad Guy sits down with Matt Friend, the comedian, actor, and impressionist who has built a devoted following by turning razor-sharp observation into some of the most entertaining content online and on stage, to explore what it truly
Augustinus Bader Co-Founder & CEO: Charles Rosier – Stem Cell Science, The Cost of Conviction, & Building a Skincare Icon
The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly t
Michelin-Starred Chef & Sushi Master: Endo Kazutoshi – Destiny, Discipline, & The Art of Omakase
The Gstaad Guy sits down with Endo Kazutoshi, one of the most revered third-generation sushi masters in the world, to explore a life shaped by inherited craft, quiet discipline, and an unwavering devotion to the guest. From a destiny that w
Founder of de PURY, Auctioneer, Art Dealer, Collector & DJ: Simon de Pury – Collecting, Taste & The Power of Curiosity
The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Coll
Former Banker & Master Tailor: PROFF (AskOkey) – Reinvention, Identity, & The Power of Dressing Well
The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress wit
Michelin-Starred Chef & Restaurateur: Björn Frantzén – Fine Dining, Football, and the Art of Casual Elegance
The Gstaad The Gstaad Guy sits down with Björn Frantzen, the Swedish chef and restaurateur who holds nine Michelin stars across three separate restaurants, making him the only chef in the world to simultaneously manage three three-Michelin-
Cohen Handler Founder & CEO: Simon Cohen – Real Estate, Risk, and Reinventing the Rules
The Gstaad Guy sits down with Simon Cohen, the South African-born, Australian-raised entrepreneur behind Cohen Handler, the buyer's agency that turned a gap in the market into a movement, to explore what it truly takes to build something or
Elie Saab Group CEO & Vice Chairman: Elie Saab Jr. – Vision, Family Business, & Building a Global Luxury House
The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the b
Fine Art Photographer & Director: Tony Kelly – Visual Fantasy, Originality, & Creating a New Language Of Photography
The Gstaad Guy sits down with Tony Kelly, the Irish fine art photographer and director known for his vivid, cinematic imagery that blurs the line between fantasy and reality. From early days as a press photographer covering conflict in Afgh
Kerzner International CEO: Philippe Zuber – Destinations, Experience, & The Future of Hospitality
The Gstaad Guy sits down with Philippe Zuber, CEO of Kerzner International, to explore how modern luxury hospitality is evolving from hotel stays into fully immersive destinations. As the driving force behind brands such as One&Only, Atlant
Ferragamo Chief Product Officer: James Ferragamo – Craftsmanship, Legacy, & The Italian Way of Luxury
The Gstaad Guy sits down with James Ferragamo, Chief Product Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Fer
Badrutt’s Palace Hotel Managing Director: Richard Leuenberger – Legacy, Trust, & The Art of Timeless Hospitality
The Gstaad Guy sits down with Richard Leuenberger, Managing Director of Badrutt’s Palace Hotel, to explore what it takes to steward one of the world’s most storied hotels in a constantly evolving world. Often described as a living museum, B
Content Creator: Haley Baylee – Internet Culture, Influence, Purpose & Self-Belief
The Gstaad Guy sits down with Haley Baylee, one of the fastest content producers on the internet, to unpack the discipline, strategy, and resilience behind becoming a top creator in today’s attention economy. From her early modelling years
Andermatt Native: Bänz Simmen – Curiosity, Perspective, Nature, & A Life Of Adventure
The Gstaad Guy sits down with Bänz Simmen, a true native of Andermatt, to explore a life shaped by curiosity, movement, and a deep desire to stay in control of one’s own path. From growing up in Andermatt to cycling across continents, throu
Financial Times Former Editor-in-Chief: Lionel Barber – Journalism, Curiosity, Power, & Telling the Truth
The Gstaad Guy sits down with Lionel Barber, former editor of the Financial Times and author of "Gambling Man", to explore what journalism really is, and what it must remain in an age of speed, noise, and opinion. From his early days at The
Glucose Revolution Founder: Glucose Goddess – Balanced Eating, Motherhood, Mental Resilience, & Fuelling Your Ambition
The Gstaad Guy sits down with Glucose Goddess to unpack how a life-changing back injury, paired with depression, anxiety, and depersonalisation, became the unexpected catalyst behind her mission to transform how people understand food. From
The Elder Statesman Founder: Greg Chait – Cashmere, Colour, Leadership, & Playful Luxury
The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin sto
WHOOP Founder & CEO: Will Ahmed – Physiology, Prevention, AI, & The Future Of Health
The Gstaad Guy sits down with Will Ahmed, founder and CEO of WHOOP, to explore how understanding the human body became the foundation for one of the most influential platforms in modern health. From overcoming the stigma of medical-looking
NYT Bestselling Author & Modern Dating Expert: Tinx – Personal Branding, Gender Norms, & Living Life on Your Terms
The Gstaad Guy sits down with Tinx, cultural commentator, host of “It’s Me, Tinx”, and one of the most influential voices shaping modern conversations around dating, relationships, and self-worth, to explore how humour, honesty, and intuiti
Kessel Group CEO: Ronnie Kessel – Motorsport, Family Legacy, & The Pursuit of Perfection On And Off The Track
The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a ra
GCDS Founder: Giuliano Calza – Branding Codes, Dreaming Big, Discipline, & Making Fashion Fun Again
The Gstaad Guy sits down with Giuliano Calza, founder and creative force behind GCDS, to explore the mindset, conviction, and storytelling that shaped one of fashion’s most distinctive modern brands. From his upbringing and early dreams to
Davide De Pierro: Author of "The Letters I Never Sent" – Love, Self-Awareness, Dating, & The Complexity of Being Human
The Gstaad Guy sits down with Davide De Pierro, writer, storyteller, and viral voice behind The Letters I Never Sent, for a conversation that explores the messy, tender, and often hilarious reality of being human. Known for his clarity, hon
Olympic Swimmer & UNHCR Goodwill Ambassador: Yusra Mardini – Survival, Hope, Storytelling, & the Power of the Human Spirit
The Gstaad Guy sits down with Yusra Mardini, Olympic swimmer, UNHCR Goodwill Ambassador, and the real-life inspiration behind The Swimmers, to explore one of the most extraordinary journeys of courage, resilience, and reinvention. From her
TikTok Former CMO & President of First Round: Nick Tran – Culture, Chaos, AI, & Being Yourself in the Digital Age
The Gstaad Guy sits down with Nick Tran, president of First Round & former CMO of TikTok, and one of the most inventive minds in modern marketing, to explore what it really means to stay true to yourself in a world shaped by algorithms, spe
Pomellato CEO: Sabina Belli – Savoir-Vivre, Modern Femininity, & The Importance of Authentic Craftsmanship In Luxury Goods
The Gstaad Guy sits down with Sabina Belli, CEO of Pomellato, to explore how she transformed one of Italy’s most distinctive maisons into a modern emblem of everyday luxury. With a philosophy rooted in savoir vivre, Milanese elegance, and a
Nothing Founder & CEO: Carl Pei – Reinventing Tech, Inspiring Creativity, & Building a Hardware Revolution
The Gstaad Guy sits down with Carl Pei, Founder & CEO of Nothing, to explore what it means to build a hardware company from scratch in an industry dominated by software giants. Known for making technology emotional, expressive, and fun agai
Author of Just Good Manners: William Hanson – Etiquette, British Dining Codes, & The Art of Grace in a Noisy World
The Gstaad Guy sits down with William Hanson, one of the world’s leading etiquette authorities and author of Just Good Manners, to explore the role of civility and decorum in a rapidly changing world. Known for blending British tradition wi
Shopify President: Harley Finkelstein – Democratising Entrepreneurship, Empowering Founders, & the Tools That Build Global Businesses
The Gstaad Guy sits down with Harley Finkelstein, President of Shopify and one of the most influential voices in modern entrepreneurship, to discuss how technology is redefining capitalism by empowering anyone, anywhere, to start and scale
UTA Co-Founder & Former CEO: Jeremy Zimmer – Building a Next-Gen Talent Powerhouse, Shaping Success, & The Nobility of Representation
The Gstaad Guy sits down with Jeremy Zimmer, co-founder and former CEO of United Talent Agency (UTA), to explore what it takes to build one of the most forward-thinking and culturally influential talent companies in the world. From discover
Artist & Entrepreneur: Tinie Tempah – Faith, Creativity & The Balance Between Scarcity and Abundance
The Gstaad Guy sits down with Tinie Tempah — artist, entrepreneur, and one of the defining voices of the early 2000s music scene, to explore what it takes to pioneer success and stay ahead of the curve in an ever-evolving industry. From hum
