From Goblins to Hashtags: The Evolution of Trick‑or‑Treating

Explore how trick‑or‑treating began in 16th‑century Scottish Highlands as a simple street ritual, evolved through wartime rationing and post‑war boom, and transformed into a global digital culture where candy companies use data analytics and social media amplifies the tradition. The episode covers its origins, economic micro‑market dynamics, safety controversies, and inclusive adaptations like teal pumpkins.

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