From Nuts and Apples to Fun‑Size: The Candy Industry’s Role in Standardizing Halloween Treats

Explore how early trick‑or‑treaters’ homemade sweets gave way to mass‑produced, individually wrapped candies, the rise of fun‑size formats, and the candy industry’s marketing campaigns that turned Halloween into a seasonal retail juggernaut. From hygiene concerns in the 1930s to AR‑linked limited editions today, discover how commerce reshaped what we think of as Halloween.

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