How Jerry Wexler Birthed Rhythm & Blues—and Shaped Atlantic’s Soul Sound

This episode unpacks Jerry Wexler’s pivotal role in co‑coining “rhythm and blues,” redefining black popular music, and building Atlantic Records into a powerhouse that delivered the signature soul sound of Aretha Franklin, Wilson Pickett, and Sam & Dave. From the newsroom of Billboard to the studios of Memphis and New York, we trace how his editorial insight met business acumen to change radio playlists, record contracts, and the sonic palette of American R&B.

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