Immediate Records: How an Independent Label Lit Up London’s Underground

This episode follows Andrew Loog Oldham’s Immediate Records, a small label founded on the belief that London’s raw blues‑and‑R&B clubs deserved a spot in the charts. We examine how it signed and championed acts like the Small Faces, challenged major‑label dominance, and forged an early template for independent rock business models—while also exploring the costs, controversies, and lasting influence that defined a pivotal moment in British rock history.

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