The MAHA Shake-Up at Steak ‘n Shake

Patriot Shakes. Huge American flags. Beef Tallow. Steak ‘n Shake, the classic fast food chain, is in the middle of an audacious turnaround strategy: a full embrace of the Make America Healthy Again movement (wsj.com/business/steak-n-shake-maga-a85d4ee8?m…). WSJ’s Heather Haddon (wsj.com/news/author/heather-haddon?mod=WSJ_TJPOD) spoke with the chain’s new “chief MAHA officer” and explains what’s behind the rebrand. Ryan Knutson (wsj.com/news/author/ryan-knutson?mod=WSJ_TJPOD) hosts.

Further Listening:

- Breakfast Battle: The Cereal Industry vs MAHA (open.spotify.com/episode/43rSCVetkuExIvMeZkNVr…)

- The Corporate Grudge Fueling Cracker Barrel’s Logo Fiasco (open.spotify.com/episode/530fwdKo9fAiF4ahgtVsI…)

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