131: Samsung's 2025 Challenge to Apple!

The MacRumors Show is back for 2025! On this week's episode, we look at how Samsung's latest announcements challenge Apple. Samsung this week announced (macrumors.com/2025/01/22/samsung-launches-gala…) the Galaxy S25, the Galaxy S25+, and the top-of-the-line Galaxy S25 Ultra. The new devices will directly compete with Apple's iPhone 16 (macrumors.com/roundup/iphone-16) and upcoming iPhone 17 (macrumors.com/roundup/iphone-17) lineup.

Similar to the ‌iPhone 16‌, AI is a major focus for the S25 lineup, with Samsung touting a new "Personal Data Engine" with a Dynamic Island-like "Now Bar" with a "Now Brief" that guides users through their day, Circle to Search, generative photo editing, context-aware searches with suggested actions, improved natural language understanding, third-party integrations via Gemini, Portrait Studio, and more.

Samsung also previewed the all-new "Galaxy S25 Edge," a super-thin variant of the S25 set to launch in the first half of 2025. It appears to be positioned as a direct rival to Apple's upcoming "‌iPhone 17‌ Air," which is expected to be the thinnest iPhone (macrumors.com/guide/iphone) ever at just 6mm and a radical departure from previous devices with a 6.6-inch display with ProMotion, a single speaker, a single rear camera, and Apple's custom 5G modem.

Finally, Samsung unveiled its upcoming "Project Moohan" AR/VR headset (macrumors.com/2025/01/22/samsung-vr-headset-vi…), which it has designed in collaboration with Google. It is designed to compete with Apple's Vision Pro bears a striking similarity to the it in terms of design.

Use code THEMACRUMORS at the link below to get an exclusive 60% off an annual Incogni plan: incogni.com/themacrumors

Control Body Odor ANYWHERE with @shop.mando and get $5 off off your Starter Pack (that’s over 40% off) with promo code MAC at shopmando.com! #mandopod #ad