A more accurate way to measure consumer engagement

Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report (mckinsey.com/industries/technology-media-and-t…) on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja (mckinsey.com/our-people/kabir-ahuja) speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs.
Articles Mentioned:
The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow (mckinsey.com/mgi/our-research/the-fdi-shake-up…)
How Strategy Champions win (mckinsey.com/capabilities/strategy-and-corpora…)
Theme music composed, performed, and produced by Joy Ngiaw
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