They Told Him His Golf Brand Would Fail Now It’s Taking Over The PGA Tour

I sat down with Jason Richardson, founder and CEO of Bad Birdie, the boldest brand in golf, to talk about what it really takes to build something that matters. From launching shirts out of his tiny LA apartment to turning heads with wild prints and a wild vision, Jason has built a golf brand that’s not just different, it’s redefining the entire culture.

In this episode, we go deep. Jason opens up about fatherhood, the emotional weight of building a brand people feel, and what it means to “stay bad” in a world that rewards playing it safe. We talk Shark Tank, near meltdowns, betting on yourself, and why the brand is the business.

You’ll also hear some hilarious stories, get a behind-the-scenes look at collabs with Taco Bell and YouTube stars like Micah Morris, and learn what Jason would build if Bad Birdie had its own video game or country club.

This conversation isn’t just about golf or apparel; it’s about showing up differently, taking risks, and creating something unforgettable.

Key Moments:
0:00 Why Brand Is Everything
5:09 The Birth of Bad Birdie
10:00 The Core of a Great Apparel Brand
13:14 Brand Is a Feeling, Not Just a Logo
18:04 Behind the Scenes of Shark Tank
24:55 The Bad Birdie Reserve Line
28:16 From Polos to Golf Bags
33:36 YouTube Golf & Micah Morris
39:10 Could You Win the Masters From the Green?
42:39 What Would a Bad Birdie Country Club Look Like?
45:50 Would You Rather: Tiger Woods or a Solo 65?
50:50 What’s Next for Bad Birdie

Guest Info:
IG: @badbirdiegolf (instagram.com/badbirdiegolf)
Website: badbirdiegolf.com
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